#114 Peak Inside This Thriving Marketing Funnel

Life By Design | The Podcast For Chiropractors

It's a recurring theme at Life By Design For Chiropractors...

"If I can find you $2 for every $1 invested, you should be searching for more dollars."

Marketing principles are tried and true. They may evolve or find new applications but they rarely change.

What does change is the medium.

Whether it's Instagram, Facebook, Direct Mail, Public Speaking, Spinal Screenings or whatever is next...

Having a marketing strategy is your winning ticket.

On today's episode, we go live on a Consulting Call with Dr. Trent Hippard, one of our ELITE Docs, to help map out a marketing funnel that is currently thriving inside our own offices.

What We Cover

• An audit of Trent's current marketing system in order to find the gaps that need to be immediately filled.
• Important metrics you'll need to know for objectively controlling your ad expenditures.
• How to create a consultation ad that converts without giving away the farm (or even a chicken).
• Email marketing basics. What to say, how often and the call to action for each segment of your list.
• Exactly what Trent needs to do next. How to synthesize an excess of information into a single actionable step (which Trent actually completed the next day!).