Finding & Landing Sponsors - How To Build Your Sponsorship Plan (A Replay)

Late to Grid - Grassroots Racing

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Here's a replay of Bill's popular sponsorship episode. As we head into the new year your sponsorship planning should be well underway and this episode will help.
Bill Snow shares his insights into how to build a sponsorship plan for your racing program. Sponsorships have to go beyond product sponsors if you want to get to the next level of getting funding for you and your team. Having a plan and knowing your value is key to building your program.
Over the years Bill has been involved with securing sponsors, fan activation, building plans, and developing value for organizations involved with motorsports. He's conducted sponsorship seminars and has worked with drivers that are looking to take their motorsports program to the next level.
Topics covered include:

• What businesses to target
• How to build a plan
• Value adds that need to be part of your plan
• What if they say no
• Why working with a charity is important

Find this episode on YouTube and see the accompanying slides here.
Want to live Life In The Fast Lane? Connect with Bill Snow to learn more about franchise opportunities with Rad Air Complete Car Care. Learn more at: Franchising with Rad Air. Fill out the short form near the bottom of the page and Bill will be in touch.
Don't for get that Michael Ribas has a special offer for Late To Grid Listeners - Save $100!
The first step in Michael's coaching program is a strategy session that costs $175, but he's knocking a $100 off. Following this 90 minute session you'll have a better idea of where you need to be and how to get there. Michael will also provide you an actionable plan. Connect with Michael here.
Check out our sponsors:
LMS-EFI Website, Facebook, Instagram
Atomic Autosports Website, Facebook,

Tired of funding your own racing? Learn how to secure sponsorships with Atomic Sponsorships. Join the waitlist and be the first to get the discounted sponsorship program. This proven and successful process will not only help you identify real sponsors, but also build relationships with people that will help you pay to race. Visit AtomicSponsorships.com to join the waitlist.

If a podium is your goal in 2025 you need to head over to see the Atomic Autosports team. From custom track alignments and corner balancing to fabrication work and everything in between - Atomic Autosports gets your car ready for the track. Visit Atomic Autosports.com to learn more.

From simple tire swaps and brake upgrades to corner balancing and dialed in alignments, Atomic Autosports gets your car ready for the track. Whether you are an autocrossers, time trial, road racer, or track day junkie - the team at Atomic Autosports can tailor their services to your budget and your needs. Visit AtomicAutosports.com to learn more.

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.
Find all episodes on the Atomic Autosports website.