))
GM spent $1 million on research for the first time | WHY DIDN'T GM PAY ATTENTION TO THE RESULTS?!? Warren Browne
Manage episode 307419773 series 2873938
Innehåll tillhandahållet av Jeff Sterns. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jeff Sterns eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
1:17 industry was facing intense fuel economy standard pressure 2:35 GM spent $1m on market research 5:12 I cut the forecast in half ... turned out to be worse than that 6:30 no one would speak before Roger spoke 7:49 pre-Acura, Lexus, Infiniti 11:41 Vice Chairman of GM says, "Don't worry, they'll get used to it" 12:55 research tested the Eldo, Seville, C- body cars, Park Avenue, the 98. A whole system of luxury cars that needed to be downsized 14:21 The press will never know this- this is why it's deep secrets revealed. This would make the Edsel pale by comparison. 17:44 No longer the prestige of "I've got the longest car on the block"...what made Cadillac wouldn't matter today
…
continue reading
100 episoder
Dela
