The Journey of Shady Rays: From Innovation to Philanthropy with Chris Ratterman

Inspire to Run Podcast

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#092 - Get ready to be inspired as we have a fireside chat with the dynamic Chris Ratterman, founder and CEO of Shady Rays. We take a deep dive into Chris's entrepreneurial journey, exploring the highs, lows, and everything in-between. We talk about the parallel between business and fitness with starting on a new journey and tips on finding success without getting discouraged or burned out.

Chris's candid revelations about stepping into a competitive market without prior experience are nothing short of enlightening. We learn about his innovative strategies to take on new challenges and how a positive mindset played a crucial role in his success. Get ready for a power-packed episode filled with insights, anecdotes, and a whole lot of inspiration - all from the CEO of your favorite sunglasses brand!

Topics Covered:

• Starting on a journey and navigating a new business or fitness goal
• Why runners should consider investing in quality sunglasses
• Importance of UV protection for runners and what to look for
• How Shady Rays is giving back to the community

Today’s Guest

Chris Ratterman

Chris Ratterman is the Founder and CEO of Shady Rays. Shady Rays has become the fastest growing eyewear brand in the U.S. according to the 2020 INC. 5,000 list. He holds a BSBA in Marketing and Finance from Xavier University and an MBA from Indiana University Southeast. Chris was just named 2023 winner Ernst Young Entrepreneur of the Year.

Follow Shady Rays:

• Website - https://shadyrays.com/
• Instagram - @shadyrays
• Facebook - @shadyrayseyewear
• TikTok - @shadyrays

Resources:

• Inspire to Run on Instagram - @inspiretorunpodcast
• Free Guide - Kickstart your Fitness in 5 Steps
• 8 Week Fitness Coaching Program with Underdog Fitness
  • Sign-up using code INSPIRE10 for 10% off

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Kapitel

1. CEO Gives Entrepreneurial Journey and Advice (00:00:00)

2. Entrepreneurial Mindset and Overcoming Challenges (00:05:42)

3. Importance of Sunglasses for Runners (00:11:29)

4. UV Protection and Giving Back (00:19:14)

5. Social Media Channels and Promotions (00:26:03)