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Ep 36 - A Tale of Transformation - Carlos Ricardo, HP
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In this episode of Inside Jobs, we learn how Carlos Ricardo came to lead marketing services and creative at HP. Influenced by his father and his multi-country upbringing, Carlos set a path to becoming a global marketer from a very young age. From edgy “cola wars” campaigns in Brazil to digital transformation of a retail bank in Spain, Carlos is someone who meets challenges head-on. That M.O. eventually led him to HP, where he has transformed an upstart production organization in India into a highly flexible, cost-efficient, global in-house agency—successfully partnering with HP’s full range of marketers worldwide.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.
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