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42. Turning Coffee, Friendship, and Shared Values into the Black Coffee Company
Manage episode 438897877 series 3598753
Innehåll tillhandahållet av Whitney KnoxLee and Whitney Knox Lee. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Whitney KnoxLee and Whitney Knox Lee eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Has your friend group ever daydreamed about going in to business together? Good idea or bad idea? Join us on the Impostrix Podcast as we sit down with Leonard Lightfoot, CFO and co-founder of the Black Coffee Company, to hear his experience building a thriving business with four of his closest friends. Leonard takes us through his journey of friendship and a shared interest in building wealth through investments to a fateful visit to the Motown Museum in 2015 that sparked an entrepreneurial dream that led to the birth of the Black Coffee Company.
Discover the gritty, behind-the-scenes story of how the Black Coffee Company grew from selling their signature "WOKE" coffee mug online to becoming a beloved community coffee shop (that just expanded to the Morehouse College Campus!). Leonard recounts the trials and triumphs of their early days, including the strategic pop-up events that eventually led to a permanent location in Atlanta, thanks to a chance encounter at Killer Mike's swag shop. Learn how the co-founders adapted and thrived during the COVID-19 pandemic, using customer feedback to diversify their product line and stay relevant in challenging times.
But it's not just about coffee. Leonard shares invaluable insights on the importance of community empowerment, financial literacy, and the unique hurdles faced by Black entrepreneurs. Hear about the role Black women played in supporting their journey, the mental and physical toll of entrepreneurship, and practical advice for anyone looking to start their own business. This episode is a powerful testament to the strength of collaboration, resilience, and the transformative power of community support. Don't miss it!
Visit Black Coffee online at www.theblackcoffeecompany.com or if in Atlanta, visit their flagship shop at 1800 Jonesboro Rd., SE.
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