How Caroline Crawford Thinks About Humanizing B2B Brands In The Digital Age How Leaders Think With Kenny Lange podcast

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Kenny Lange Grit Growth Grace Resilience Entrepreneur Business MBA Spiritual Beings MindFull Leadership Soul

Innehåll tillhandahållet av Kenny Lange. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kenny Lange eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

How Leaders Think with Kenny Lange « »
How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

3M ago 32:06

Dela

MP3•Episod hem

Innehåll tillhandahållet av Kenny Lange. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kenny Lange eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

(00:00) - Marketing as influence, shaping conversations for impact.
(04:52) - Deeper marketing integral to business development success.
(08:26) - Internal communications vital for effective marketing integration.
(12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
(16:44) - AI improves content generation but lacks personalization.
(17:54) - AI can aid but human insight essential.
(21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
(25:59) - GPT replaced dad, saved money with AI.
(29:03) - LinkedIn boosts personal stories over business acumen.

… continue reading

69 episoder

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

Artwork

How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

How Leaders Think with Kenny Lange

published 3M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Kenny Lange. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kenny Lange eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

(00:00) - Marketing as influence, shaping conversations for impact.
(04:52) - Deeper marketing integral to business development success.
(08:26) - Internal communications vital for effective marketing integration.
(12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
(16:44) - AI improves content generation but lacks personalization.
(17:54) - AI can aid but human insight essential.
(21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
(25:59) - GPT replaced dad, saved money with AI.
(29:03) - LinkedIn boosts personal stories over business acumen.

… continue reading

69 episoder

#Kenny Lange #Grit #Growth #Grace #Resilience #Entrepreneur #Business #MBA #Spiritual Beings #MindFull #Leadership #Soul

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