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S2E22: Sarah Stockdale of Growclass on data-driven startup marketing
Manage episode 276315903 series 2510949
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.
Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!
Support the show (https://www.floatorfounder.com/partners)
68 episoder
Manage episode 276315903 series 2510949
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.
Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!
Support the show (https://www.floatorfounder.com/partners)
68 episoder
Alla avsnitt
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1 S2E26: Ryan Shupak of Jiffy on finding early customers 16:49
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1 S2E25: Shawna Stewart of PostBeyond on people and policies 18:54
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1 S2 Special! David Lloyd Hosts Neil Wainright of UpHabit 29:54
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1 S2E28: Kayla Isabelle of Startup Canada on Canadian entrepreneurship 18:37
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1 S2E23: Diana Goodwin of Marketbox & Aquamobile on scalable flexibility 21:30
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1 S2E22: Sarah Stockdale of Growclass on data-driven startup marketing 17:46
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1 S2 Special! David Lloyd Hosts James Novak of Fiix 21:27
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1 S2E21: Kathy Cheng of WS & Co. + Redwood Classics on vertical integration 16:50
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1 S2E20: Derek Manuge of Corl on picking investments and advisors 21:24
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1 S2E19: Faye Almeshaan of Acceleprise on accelerators 18:22
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1 S2E18: Zoe Share of Schmooz Media on not being self-serving on social 19:16
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1 S2E17: Charles Bennett of Triella on digital security 15:45
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1 S2E16: Paula Teixeira Leite of Caju Winds on the packaged food business 20:10
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1 S2E15: Jason Field of Brainstation on lifelong learning 19:45
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1 S2E14: Dr. Leeno Karumanchery of MESH Diversity on the science of diversity 17:51
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