510 Nikki Rausch: Successful Strategies for Relationship Sales

Fitness Business Podcast: Leadership, Innovation, and Profit

Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach.

Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510

Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity.

Summary: Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship.

Key Takeaways:

• Practice creating curiosity to pique people's interest and have more business conversations.
• Be clear and stand in your place of credibility and authority when recommending your solution.
• Use top-down selling to present options to clients, starting with the most expensive offer.
• Ask for the sale and issue invitations to work together.
• Follow up with clients and stay in touch to maintain the relationship.