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Innehåll tillhandahållet av Developing Palates. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Developing Palates eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Team Review Recap: La Gloria Cubana Gran Legado
Manage episode 455312427 series 2374623
Innehåll tillhandahållet av Developing Palates. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Developing Palates eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
John and Aaron discuss their review experience with the La Gloria Cubana Gran Legado
https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-la-gloria-cubana-gran-legado/
112 episoder
Manage episode 455312427 series 2374623
Innehåll tillhandahållet av Developing Palates. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Developing Palates eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
John and Aaron discuss their review experience with the La Gloria Cubana Gran Legado
https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-la-gloria-cubana-gran-legado/
112 episoder
Alla avsnitt
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1 Team Review Recap: Ceniza Fina Corojo Corona Gorda 7:46
7:46
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Seth, John and Aaron discuss their review experience with the Ceniza Fina Corojo Corona Gorda https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-ceniza-fina-corojo-corona-gorda/
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1 Team Review Recap: AJ Fernandez 20th Anniversary Toro 12:32
12:32
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Seth, John and Aaron discuss their review experience with the AJ Fernandez 20th Anniversary Toro https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-aj-fernandez-20th-anniversary-toro/
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1 Team Review Recap: JM Tobacco Española Year of the Dragon 8:10
8:10
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Seth, John and Aaron discuss their review experience with the JM Tobacco Española Year of the Dragon https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-jm-tobacco-espanola-year-of-the-dragon/
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1 Team Review Recap: Buenaventura Favoritos Natural 56 8:31
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Seth, John and Aaron discuss their review experience with the Buenaventura Favoritos Natural 56 https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-buenaventura-favoritos-natural-56/
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1 Team Review Recap: Crowned Heads Las Calaveras Décimo Aniversario 7:09
7:09
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Seth, John and Aaron discuss their review experience with the Crowned Heads Las Calaveras Décimo Aniversario https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-crowned-heads-las-calaveras-decimo-aniversario/
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1 Team Review Recap: ADVentura Blue Eyed Jack's Revenge Robusto 8:25
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Seth, John and Aaron discuss their review experience with the ADVentura Blue Eyed Jack's Revenge Robusto https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-adventura-blue-eyed-jacks-revenge-robusto/
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1 Team Review Recap: RoMa Craft Maestranza Caballería Valencia 10:24
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Seth, John and Aaron discuss their review experience with the RoMa Craft Maestranza Caballería Valencia https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-roma-craft-maestranza-caballeria-valencia/
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1 Team Review Recap: Jaime Garcia Reserva Especial Connecticut Robusto 9:50
9:50
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Seth, John and Aaron discuss their review experience with the Jaime Garcia Reserva Especial Connecticut Robusto https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-jaime-garcia-reserva-especial-connecticut-robusto/
This list is based on our review results and it is calculated based on weighting the ranking of each reviewers individual list and then totaling that number for each cigar and then ranking the cigars based on the total scores from that weighting. To see the full list and read the full review on any of these cigars, just click on the cigar name on our website: https://developingpalates.com/editorials/cigar-editorials/2024-cigar-year/ There are links to each reviewers list to show full transparency. Criteria 1. Only cigars that were released between November 1, 2023 and October 31, 2024 are eligible 2. Cigar has to have been reviewed on the site by Seth, John and Aaron…
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1 Team Review Recap: E.P. Carrillo Honduras Robusto 10:15
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Seth, John and Aaron discuss their review experience with the E.P. Carrillo Honduras Robusto https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-e-p-carrillo-honduras-robusto/
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1 Guest Team Review Recap: La Flor Dominicana Coronado Corona Especial 9:44
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Matt, from Cigar Hound Dog, Will, from Cigar-Coop and Aaron discuss their review experience with the La Flor Dominicana Coronado Corona Especial https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-la-flor-dominicana-coronado-corona-especial/
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1 Team Review Recap: Caldwell Long Live The Queen Maduro Queen's Crest 10:44
10:44
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Seth, John and Aaron discuss their review experience with the Caldwell Long Live The Queen Maduro Queen's Crest https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-caldwell-long-live-the-queen-maduro-queens-crest/
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1 Developing Palates Cigar Media 2024 Recap 2:20:37
2:20:37
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Join us as John and Aaron recap 2024 along with Eric Guttormson from Cigar Dojo and William Cooper from Cigar Coop.
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1 Team Review Recap: Micallef Red Robusto 8:03
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Seth, John and Aaron discuss their review experience with the Micallef Red Robusto https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-micallef-red-robusto/
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1 Guest Team Review Recap: Camacho Connecticut Robusto 10:10
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Matt, from Cigar Hound Dog, Will, from Cigar-Coop and Aaron discuss their review experience with the Camacho Connecticut Robusto https://developingpalates.com/reviews/cigar-reviews/team-cigar-review-camacho-connecticut-robusto/
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