How To Build An Online Community - Jay Clouse

Deep Dive with Ali Abdaal

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If you’re active in the creator space you’ll probably be familiar with the name Jay Clouse. Jay is the founder of Creator Science, a media company specialising in helping creators build businesses around their brands. In this episode, we delve into his membership community "The Lab," discussing everything from its inception to its revenue generation. Jay also shares some tips to make Productivity Lab a success! Enjoy the conversation.

(00:00) Intro
(01:01) How Jay started
(07:15) The history of “The Lab”
(09:55) Community vs content
(15:35) About Productivity Lab
(25:45) The challenges
(33:40) Jay’s approach to sales pages
(36:30) Price: to cap or not to cap
(46:30) Higher ticket, lower volume?
(52:40) How many people to bring into the community
(1:02:40) Spaces within the community
(1:07:05) Mistakes we can learn from
(1:10:00) Giving recurring value
(1:21:00) The importance of a good first experience

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📚 RESOURCES MENTIONED
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📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

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Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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