A Sales & Marketing Coaching Session with Russell Brunson

Deep Dive with Ali Abdaal

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In today’s episode, I chat with Russell Brunson about the ins and outs of business coaching, focusing on revenue growth, product launches, and community building. We discuss the psychology of pricing, effective marketing strategies, and using customer success stories to drive growth. We also talk about balancing the "math and drama" of entrepreneurship, taking a structured approach to scaling, and the power of webinars and challenges for selling products. Russell shares the importance of having a dedicated team for funnel optimisation and marketing.

Enjoy 🙂

(00:00) Business Coaching Session Introduction

(02:49) Revenue Growth Strategies

(06:13) Product Launches and Evergreen Models

(08:58) Community Building and Membership Models

(12:12) Psychology of Pricing and Sales

(14:47) Scaling and Team Structure

(18:06) Math vs. Drama in Business Growth

(20:51) Effective Marketing Strategies

(24:04) Webinars vs. Challenges for Selling

(26:54) Customer Success Stories and Ads

(30:11) Final Thoughts and Key Takeaways

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📄SHOW NOTES & TRANSCRIPT

Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/

🎙 ABOUT THE PODCAST

Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.

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