273: ENCORE EPISODE - How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In this special encore edition of the podcast, we're replaying a popular interview I recorded with Sydney-based Oscar Trimboli.

Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world.

Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker.

In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today.

He shares in detail his content strategy across owned, earned and social media channels.

Oscar touches on a range of topics. He explains:

• how he came to the realisation he was an expert at listening.
• how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.
• that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution”
• how podcast guest interviews result in real business benefits

Oscar also unpacks how he generates his income.

QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways”

Oscar's story is a good one. If you're wanting to build a sustainable business off the back of your personal brand, then this interview is highly recommended!

CONNECT WITH OSCAR:

• LinkedIn
• Twitter

(Details re Oscar's new book here)