239: [RECAP] Trevor & Brendan dissect the Bec Sands interview (personal branding opportunities)

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'.

Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview.

In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use!

Some of the topics covered include:

• getting out of your comfort zone
• dealing with limiting beliefs
• prioritising - and doing - the work required
• establishing a lifestyle business that enables people to work effectively from anywhere

We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera.

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