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The Marketing Muscle of Sports - Webcast Preview
Manage episode 172016761 series 1367947
Innehåll tillhandahållet av Comcast Spotlight. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Comcast Spotlight eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history. Watch this brief video to hear from experts about why the London Olympics were such a success, and learn how sports can be an especially effective marketing tool for advertisers.
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