Bästa Comcast Spotlight podcaster (2024)

1
A Look at Video’s Audience-Based Future - Webcast 1:00:48

8y ago1:00:48

1:00:48

We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26. Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble audience groups that have splintered to create campaigns t…

1
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast 1:06:39

8+ y ago1:06:39

1:06:39

We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast now. A panel of media and advertising experts shared their…

1
Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement - Webcast Preview 4:42

8+ y ago4:42

4:42

Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and transactions. Watch this brief video to learn about the…

1
16 Questions Facing Media Pros in 2016 - Webcast 58:50

8+ y ago58:50

58:50

We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast here. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry thi…

1
16 Questions Facing Media Pros in 2016 - Webcast Preview 0:49

8+ y ago0:49

0:49

In January 2016, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year. From addressability to ad fraud, and measurement to media currency, learn what your peers and experts have to say as they look into the media crystal ball for the rema…

1
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast 59:32

9y ago59:32

59:32

We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4. If you couldn’t join us, or want to review some of the information again, you can watch the complete webcast now. A panel of media and advertising experts discussed how advertisers could more effectively use data au…

1
Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV? - Webcast Preview 4:25

9y ago4:25

4:25

For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? Watch t…

1
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast 1:00:34

9+ y ago1:00:34

1:00:34

We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If not, you can watch the full webcast here. A panel of Comcast Spotlight advertisers talked about how they successfully combined television and digital advertising to achieve their company’s…

1
Advertiser Success Stories: Multi-Screen Campaigns that Produce Results - Webcast Preview 5:56

9+ y ago5:56

5:56

Maximizing ROI is a challenge faced by every marketer. How do you integrate TV and digital advertising to get the most effective bang for your buck? Watch this brief video to learn how multi-screen campaigns can be developed to help businesses, across a variety of industries, achieve their goals.

1
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast 1:01:10

9+ y ago1:01:10

1:01:10

We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd. Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can…

1
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV? - Webcast Preview 5:37

9+ y ago5:37

5:37

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Watch this brief video to learn how impressions-based buy…

1
Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast 1:06:08

10y ago1:06:08

1:06:08

We hope you had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reach consumers with messages across many screens presents …

1
Liquid Creative: Designing Campaigns that Flow Across Screens - Webcast Preview 4:20

10y ago4:20

4:20

The ability to reach consumers with messages across many screens presents a new challenge to creative directors: how do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each platform has to offer? Watch this brief video to learn abou…

1
Targeting Consumers with Video Across Multiple Screens - Webcast 1:02:32

10y ago1:02:32

1:02:32

We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they watch video. If you couldn’t join us, or want to revie…

1
Targeting Consumers with Video Across Multiple Screens - Webcast Preview 5:05

10+ y ago5:05

5:05

Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by supplementing their TV campaigns with targeted video ads acr…

1
Using Video to Drive Auto Sales and Profitability - Webcast 1:07:48

10+ y ago1:07:48

1:07:48

We hope you had a chance to attend our Take Five for Your Future webcast, "Using Video to Drive Auto Sales and Profitability" on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn't join us, or want to review some of the information again, you can v…

1
Using Video to Drive Auto Sales and Profitability - Webcast Preview 5:50

10+ y ago5:50

5:50

Car buyers often research their choices online before they even set foot in a dealership....causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer's upper-funnel marketing strategy can have a big impac…

1
How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast 1:00:30

11y ago1:00:30

1:00:30

We hope you had a chance to attend our Take Five for Your Future webcast, "Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world" on October 30th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. A panel of experts including John Collins, Managing Dir…

1
How Agencies are Adapting to the Times and Trends of a Multi-screen World - Webcast Preview 5:33

11y ago5:33

5:33

The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as media their planning, buying, account and creative teams--to better serve clients in this new environment? Watch this brief video and learn ab…

1
Big Data: The Data-Driven Media Plan - Webcast 1:00:27

11y ago1:00:27

1:00:27

We hope you had a chance to attend our Take Five for Your Future webcast, "Big Data: The Data-Driven Media Plan" on August 28th. If you couldn't join us, or want to review some of the information again, you can watch the complete webcast here. A panel of experts shared their thoughts on how consumer marketers are matching data from a variety of sou…

1
Big Data: The Data-Driven Media Plan - Webcast Preview 3:54

11+ y ago3:54

3:54

The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are matching data from a variety of sources to increase the …

1
The Marketing Muscle of Sports - Webcast 1:01:03

11+ y ago1:01:03

1:01:03

We hope you had a chance to attend our Take Five for Your Future webcast, "The Marketing Muscle of Sports" on March 13th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast now. A panel of experts shared their thoughts on the popularity and growth in sports television and how it can be an esp…

1
The Marketing Muscle of Sports - Webcast Preview 5:47

11+ y ago5:47

5:47

Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history. Watch this brief vide…

1
Reaching Consumers Across Multiple Screens - Webcast 57:20

12y ago57:20

57:20

We hope you had a chance to attend our Take Five for Your Future webcast, "Reaching Consumers Across Multiple Screens on November 14th. If you couldn't join us, or want to review some of the information again, you can view the complete webcast here. A panel of experts shared their thoughts how they are using two powerful mediums together, televisio…

1
Reaching Consumers Across Multiple Screens - Webcast Preview 5:01

12y ago5:01

5:01

Today's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends, however, present both challenges and opportunities for adv…

1
Dynamic Ad Insertion - Webcast 1:00:39

12+ y ago1:00:39

1:00:39

We hope you had a chance to attend our Take Five for Your Future webcast, “Dynamic Ad Insertion: Unlocking the Value of Video On Demand, which took place on June 6th. If you did, we welcome your thoughts in the comments below and if you didn’t, you can view the complete webcast here. A panel of experts shared their thoughts on how agencies and cont…

1
Dynamic Ad Insertion - Webcast Preview 5:04

12+ y ago5:04

5:04

Viewership of programming on demand is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize on these new-found VOD impressions...until now. Watch this brief video and hear from experts about how Dynamic Ad Insertion technology, …

1
Political Advertising & Marketing During an Election Year - Webcast 1:01:32

12+ y ago1:01:32

1:01:32

We hope you had a chance to attend our Take Five for Your Future webcast, What Every Political Marketer Should Know During an Election Year, which took place on March 22. If you didn't, you can view the complete webcast now. A panel of experts shared research on how viewers consume news and how marketers can engage the public, reach specific voting…

1
Political Advertising & Marketing During an Election Year - Webcast Preview 5:36

13y ago5:36

5:36

As election races heat up across the country, political marketers from campaigns both large and small have discovered new tactics that allow them to engage the public, target voters and spend their campaign dollars more efficiently. Hear how some marketers are effectively using spot cable advertising to generate votes for their candidate in this br…

1
Integrating Cable and Online Advertising into Your Media Buy - Webcast 55:36

13y ago55:36

55:36

We hope you had a chance to attend our Take Five for Your Future webcast, Integrating On Air and Online for Maximum Effectiveness, which took place on October 26. If you didn’t, you can watch the complete webcast here. A panel of experts showed our audience how advertisers are using video online in conjunction with on-air advertising to connect wit…

1
Integrating Cable and Online Advertising into Your Media Buy - Webcast Preview 4:36

13y ago4:36

4:36

What if you could take the sight, sound and motion of your on-air advertising and combine it with the engagement and targeting capabilities of online advertising? Watch this brief video to see examples of how advertisers are using video online in conjunction with on-air advertising to engage the consumer and build reach for their message.…

1
Achieving Reach in a Fragmented Media World - Webcast 54:11

13+ y ago54:11

54:11

We hope you had a chance to attend our Take Five for Your Future webcast, Achieving Reach in a Fragmented Media World, which took place on May 18. If you didn’t, you can watch the complete webcast here. A panel of media experts including Jonathan Lichter; Chief Strategy Officer for Kelly, Scott & Madison; Ken Nippes, Vice President and Media Direct…

1
Achieving Reach in a Fragmented Media World - Webcast Preview 5:06

13+ y ago5:06

5:06

The past decade has seen an explosion in the number of media outlets available to advertisers, as well as fragmentation of the audience they are trying to reach--making it even more difficult to achieve effective reach levels. And with that trend come more reps, more creative materials, more invoices and more metrics for already overworked buyers t…

1
Interactive Television (iTV) Advertising Case Studies - Webcast 59:39

13+ y ago59:39

59:39

We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3. If you missed it or would like to view it again, you can do so now. A panel of Comcast Spotlight advertisers talked about how they successfully combined television and digital advertising to …

1
Interactive Television (iTV) Advertising Case Studies - Webcast Preview 4:49

13+ y ago4:49

4:49

Watch this brief video and you'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results?

1
Media's Evolving Roles 4:15

14+ y ago4:15

4:15

Advancements are allowing traditional media platforms to carve out new and expanded roles in the marketing mix. Watch this brief video to hear from Manish Bhatia, formerly of Nielsen, share his take on these trends. You will also hear from Greg O'Brien, Regional VP for Comcast Spotlight, about recent trials of "Video Circulars on Demand," which tra…

1
Metrics and Accountability - Using research and data to gain advertising metrics 3:52

14+ y ago3:52

3:52

Watch this brief video to learn about the increased demand for, and reliance upon, metrics across all media platforms. Hear insights from experts such as Tracey Scheppach, SVP, Innovations Director for SMGx, and Robert Ivins, former VP, Data Development, for Comcast Spotlight talk about using research and data to gain advertising metrics.…

1
Engagement: Using interactive advertising technologies to target consumers 4:05

14+ y ago4:05

4:05

Although television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. Watch this brief video to hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward, Regional VP for Comcast Spotlight, who explain how adv…

1
Cross-Platform Integration 4:29

14+ y ago4:29

4:29

More than ever, media pros are recognizing the effectiveness of reaching consumers using multiple touch points. Watch this brief video to hear from Tom Straszewski, VP, Interactive Sales for Comcast Spotlight, share his thoughts about the effectiveness of extending on air ad campaigns to online platforms such as Comcast.net, as well as how local re…

1
Advertising Interactivity 4:31

14+ y ago4:31

4:31

An examination of television as a two-way marketing tool and the impact it will have on advertisers. Watch this brief video to hear from Craig Woerz, whose agency, Media Storm, has planned and implemented more that 350 campaigns with interactive elements. You will also hear from Mike Miller, Regional VP for Comcast Spotlight, about successful trial…

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