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Reaching Consumers Across Multiple Screens - Webcast Preview
Manage episode 172016763 series 1367947
Innehåll tillhandahållet av Comcast Spotlight. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Comcast Spotlight eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Today's consumers are viewing video on multiple devices. In fact, more than two-thirds of total media time is now spent on two screens: TV and online.* Consumers have also discovered how to increase the media viewing minutes in their day by using both screens at the same time. These trends, however, present both challenges and opportunities for advertisers. Watch this brief video to hear from industry experts who are taking the lead using these two powerful mediums together to increase the reach, engagement and effectiveness of their clients' campaigns.
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