Fawn Weaver’s Entrepreneurial Journey As An Outsider In The Spirits Industry Cold Call podcast

Artwork

Harvard Case Study Entrepreneurship Leadership Teaching MBA HBR Presents / Brian Kenny Business Entrepreneur Marketing HBR Presentations HBS Learn

Innehåll tillhandahållet av HBR Presents / Brian Kenny. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HBR Presents / Brian Kenny eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Cold Call »
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

5d ago 25:00

Dela

MP3•Episod hem

Innehåll tillhandahållet av HBR Presents / Brian Kenny. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HBR Presents / Brian Kenny eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

243 episoder

#Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #MBA #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

Artwork

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

589 subscribers

published 5d ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av HBR Presents / Brian Kenny. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HBR Presents / Brian Kenny eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

243 episoder

#Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #MBA #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

Alla avsnitt

×

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

Lyssna på 500+ ämnen