Fawn Weaver’s Entrepreneurial Journey As An Outsider In The Spirits Industry Cold Call podcast

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Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

2M ago 25:00

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Innehåll tillhandahållet av HBR Presents / Brian Kenny. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HBR Presents / Brian Kenny eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

246 episoder

#Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #MBA #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

Artwork

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

593 subscribers

published 2M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av HBR Presents / Brian Kenny. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HBR Presents / Brian Kenny eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

246 episoder

#Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #MBA #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

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