3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)

Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff.

I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called “3 Surgeons plus 33 Staff — with Brenton Koch, MD”.

Of course, if you want to scale your practice, (espcially if wanting to have 3 surgeons plus 33 staff) you can:

• Firstly, hire a younger “you” so they can lighten your load, OR.....
• Secondly, bring on another specialty surgeon to offer more services to your patients, OR....
• Thirdly, create a non-surgical arm of your practice with ancillary staff performing the treatments, OR....

Without doubt, you can do one or all those strategies. However, that will take you learning new skills to get it all working harmoniously.

In summary this week’s Beauty and the Biz Podcast guest is Brenton Koch, MD. In particular, he's a facial plastic surgeon in private practice with a total of 3 surgeons plus 33 staff. Indeed, he's been practicing in West Des Moines, Iowa, for the past 23 years.

Markedly, we talked about his journey to private practice and buying land in 2008 and then building a 10K sq ft facility on it.

Additionally, we discussed him adding more staff. In particular, having his nephew partner with him. In similar fashion, he then added another surgeon to do body work.

Overall, they are now at 33 staff and still growing. In particular, we talked about pearls Dr. Koch has learned about where to find staff and how to motivate them.

Explicitly, Dr. Koch also shared an embezzlement story everyone should hear so it doesn’t happen to you.

Visit Dr. Koch's website

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

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