Gå offline med appen Player FM !
Scott Berkun on Why Design is Hard
Manage episode 462827884 series 3236034
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello and guest Scott Berkun, author of Why Design is Hard, discuss the complexities of design, touching on themes such as the challenges designers face, the importance of understanding business contexts, and the role of curiosity as a superpower. We explore the concept of 'gravity problems' in design, emphasizing the need for designers to navigate organizational politics and influence effectively. The conversation also explores the myths surrounding design, the evolving identity of designers in the workplace, and the impact of AI on the future of design.
Takeaways
Designers often assume they know better without understanding the context.
Gravity problems are unsolvable issues that designers must learn to navigate.
Understanding the business context can enhance a designer's influence.
Curiosity is a vital skill for designers to build relationships.
Designers should focus on the value they bring beyond aesthetics.
The myth of the 'eureka moment' oversimplifies the design process.
Designers can influence decisions by visualizing problems and solutions.
Career paths should prioritize fulfilling work over job titles.
AI will change the design landscape, but human oversight remains essential.
Building trust and relationships is crucial for designers to succeed.
References & Recommendations
Why Design is Hard (Scott’s book) - https://amzn.to/4amlzUb
Jaguar Rebrand Video, “Copy Nothing” - https://www.youtube.com/watch?v=rLtFIrqhfng
Designing Your Life: How to Build a Well-Lived, Joyful Life (reference for “gravity problems”) - https://amzn.to/40yeM6D
Netflix documentary about Paula Scher referenced in the episode - https://www.youtube.com/watch?v=LCfBYE97rFk
Feline Philosophy: Cats and the Meaning of Life - https://amzn.to/3C7icUA
Scott Berkun’s website - https://scottberkun.com/
Watch the video version of the AIGA Design Podcast on YouTube - https://www.youtube.com/user/AIGAdesign
115 episoder
Manage episode 462827884 series 3236034
In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello and guest Scott Berkun, author of Why Design is Hard, discuss the complexities of design, touching on themes such as the challenges designers face, the importance of understanding business contexts, and the role of curiosity as a superpower. We explore the concept of 'gravity problems' in design, emphasizing the need for designers to navigate organizational politics and influence effectively. The conversation also explores the myths surrounding design, the evolving identity of designers in the workplace, and the impact of AI on the future of design.
Takeaways
Designers often assume they know better without understanding the context.
Gravity problems are unsolvable issues that designers must learn to navigate.
Understanding the business context can enhance a designer's influence.
Curiosity is a vital skill for designers to build relationships.
Designers should focus on the value they bring beyond aesthetics.
The myth of the 'eureka moment' oversimplifies the design process.
Designers can influence decisions by visualizing problems and solutions.
Career paths should prioritize fulfilling work over job titles.
AI will change the design landscape, but human oversight remains essential.
Building trust and relationships is crucial for designers to succeed.
References & Recommendations
Why Design is Hard (Scott’s book) - https://amzn.to/4amlzUb
Jaguar Rebrand Video, “Copy Nothing” - https://www.youtube.com/watch?v=rLtFIrqhfng
Designing Your Life: How to Build a Well-Lived, Joyful Life (reference for “gravity problems”) - https://amzn.to/40yeM6D
Netflix documentary about Paula Scher referenced in the episode - https://www.youtube.com/watch?v=LCfBYE97rFk
Feline Philosophy: Cats and the Meaning of Life - https://amzn.to/3C7icUA
Scott Berkun’s website - https://scottberkun.com/
Watch the video version of the AIGA Design Podcast on YouTube - https://www.youtube.com/user/AIGAdesign
115 episoder
Alla avsnitt
×
1 How to Work Less, Earn More with Karl Sakas 51:21

1 Data Visualization & Migration with Marta Foresti & Federica Fragapane from the LAGO Collective 57:08

1 Assembling Tomorrow with Scott Doorley & Carissa Carter from the Stanford d.school 44:08

1 Design + Performance (New Season/Theme) with Gary Jaffe, Independent Filmmaker 23:04

1 Robert Brunner on Designing Products for Scale 43:50

1 Clip: Robert Brunner on changing his major to design 1:09

1 Community Engagement & Cultural Change with Jenn Stucker 48:23

1 Clip: Community Engagement & Cultural Change with Jenn Stucker 0:53

1 Designing Airline Brands with Edmond Huot 43:55

1 Designing a Design Conference with Lee-Sean Huang (Special Episode) 18:42

1 Clip: Designing Airline Brands with Edmond Huot 0:42

1 From the Margins to the Mainstream with Vault49 49:38

1 Pivoting your Creative Business with Matthew McIver 45:25

1 Clip: Margins and Padding of Running a Studio with Matt McIver 8:44
Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.