How to be an overnight success - with It’s Bagels

5THWAVE - The Business of Coffee and Hospitality

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In today’s episode we’re speaking with Dan Martensen, the man behind the overnight sensation, It's Bagels - a New-York inspired bagel and coffee shop in London’s Primrose Hill.

Dan opened the doors to It's Bagels in September 2023 and within days they had queues of over 200 eager customers lining up for a bagel and coffee. So, how did he do it?

In this conversation Dan shares the secrets behind the daunting task of generating PR for a new brand. He also discusses his community-centric approach to business and the art of balancing tradition and modernity.

Credits music: "Mother" by Daisy Chute in association with The Coffee Music Project and SEB Collective

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