SciByte Audio podcast

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Lagt till eleven år sedan

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

för 6 dagar sedan27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

SciByte Audio

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Join a degree-holding physicist and a card-carrying science enthusiast, as we cover the ins-and-outs of scientific subjects, ranging from astronomy to particle physics, and everything in between! We’ll also get into the details of the technology used to discover the secrets of the universe.

136 episoder

SciByte Audio

19 subscribers

updated för 11 år sedan

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136 episoder

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SciByte Audio

1
Voyager 1 & SpaceX | SciByte 136 35:16

för 11 years sedan35:16

35:16

Hello everyone and welcome back to SciByte! We take a look at Voyager 1 reading a tsunami wave from the sun, SpaceX launching satellites into space and testing new reusable systems, story and spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Exoplanets & Diabetes | SciByte 135

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at adding and subtracting exoplanets, diabetes research, spacecraft updates, viewer feedback, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Super-Earth & Lunar Formation | SciByte 134

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at a theory breaking exoplanet, a theory confirming star, Saturn moon Titan, lunar formation theories, story and spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Orion Heat Shield & Dragon V2 | SciByte 133

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at NASA testing the world’s largest heat shield, ancient evidence of lyme disease, sign language on glasses, story and spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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ISEE-3 Back To Life | SciByte 132

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at resurrecting a space probe, classroom decorations, brain control, viewer feedback, a three year look back at SciByte, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Exoplanet Image & Autism Spectrum | SciByte 131

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at an exoplanet picture, Autism Spectrum and sensory stimuli, a giant dinosaur in Argentina, viewer feedback, spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Solar Sibling & Comets | SciByte 130

för 11 years sedan

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We take a look at a solar sibling, mapping neurons with crowdsourcing, comets, an exoskeleton to help a paralyzed teen walk, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Pyramid Construction & Picturebooks | SciByte 129

för 11 years sedan

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Hello everyone and welcome back to SciByte! We take a look at Egypt's pyramids construction, infants with picture books, a USB charger in your shoes, a superspeedy star cluster, story updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Auditory Nerves & Cartilage | SciByte 128

för 11 years sedan

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We take a look at regrowing auditory nerves, growing cartilage, a cold stellar neighbor, viewer feedback on Opportunity rover, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Marijuana & “Exo-Earth” | SciByte 127

för 11 years sedan

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We take a look at marijuana's effect on the brain, an "Earth-like" exoplanet, the brains distraction controls, a possible new moon for Saturn, spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Paraplegic Therapy & Exomoon | SciByte 126

för 11 years sedan

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We take a look at a new treatment for paralysis, spying a possible exomoon, troubles with the Space Station, Viewer Feedback, the Large Hadron Collider, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Cancer Drug & New Planet | SciByte 125

för 11 years sedan

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We take a look at a new cancer drug, a dwarf planet, new dinosaur, spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Inflation & Frozen Moss | SciByte 124

för 11 years sedan

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We take a look at evidence of inflation at the start of the Universe, water in the Earths crust, giant stars, frozen moss, spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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HIV Treatment & European Dinosaur | SciByte 123

för 11 years sedan

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We take a look at an infant possibly cured of HIV, a new dinosaur in Europe, antibiotics, Curiosity news, and as always take a peek back into history and up in the sky this week.

SciByte Audio

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Martian Life & Tetris | SciByte 122

för 11 years sedan

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We take a look at possible evidence of Martian life, 3D printing a heart, Tetris, spacecraft updates, Curiosity news, and as always take a peek back into history and up in the sky this week.

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