Calling all Leaders, CEO's and Entrepreneurs! If you're determined to stay ahead of the curve and drive sustainable, predictable growth in the ever-evolving landscape of the future, this podcast is your secret weapon. Join us in this high-energy, content-rich journey led by the world-renowned futurist and bestselling author, Nick Webb. Get ready for a dose of actionable insights delivered in short, power-packed episodes that typically clock in at just 8 to 14 minutes. Don't miss out on your ...
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Welcome to the The Hoeflinger Podcast, where Dr. Brian Hoeflinger and Kevin Hoeflinger delve into riveting discussions about life as a neurosurgeon, the world of medicine, healthy living, fitness, and anything else that piques their curiosity. Dr. Brian Hoeflinger, MD, brings his extensive 24 years of experience as a full-time neurosurgeon to educate and inform. Get ready for engaging conversations that will broaden your understanding of the medical realm and beyond!
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Behind every entrepreneur is a distinct and inspiring story of how they navigated an Inflection Point. These moments illustrate their ambition, grit, failure, and success. We believe there is value in sharing their journey and lessons learned. Please join our host Brian Haloossim as he engages some of today’s most influential business leaders and innovators. During each conversation, we will discover what was behind those pivotal moments, and how they are preparing for new challenges and opp ...
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#25: Dr. Antonio Webb - Spine Surgery, Becoming a Surgeon, and Orthopedic Surgeon vs. Neurosurgeon
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Dr. Antonio Webb is a board certified and fellowship-trained Orthopedic Spine Surgeon located in San Antonia, TX. In today's episode, we discussed the difference between Orthopedic spine surgeons and Neurosurgeons, advancements in surgery, Dr. Webb's journey to becoming a surgeon, Dr. Webb's charitable foundation, social media in medicine, and much…
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Human Experience Innovation Masterclass
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The Critical Role of Human Experience Innovation in the New Experience Economy In today's rapidly evolving marketplace, traditional methods of driving enterprise growth and maintaining competitiveness are no longer sufficient. As we enter the Experience Economy, where the value of human experience takes center stage, organizations must adopt a new …
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#24: Bob Baxter, President of Mercy Health Toledo - Artificial Intelligence (AI) in Healthcare, How to Become a Healthcare Administrator, Navigating Through the Struggles of Covid-19 in Healthcare, Running ...
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Bob is the President of the Toledo Market for Bon Secours Mercy Health, the largest health system in Ohio. As a leader in the Toledo, Baxter oversees strategy and operations for eight hospitals -- eight hospitals, including a children’s hospital and a Level 1 Trauma Center – one college, Life Flight critical care network and more than 100 sites of …
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Avoiding the Four Failure Zones in Medical Product Development
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As someone who has launched hundreds of medical devices to the market, I have certainly had more than my fair share of belly flops. In fact, some of these product failures cost me personally millions of dollars, and those are the kinds of lessons that leave a big impact. The impact was so significant, in fact, that I became obsessed with the forens…
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502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …
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How to Invent Thriving in a Time of Rapid and Chaotic Change In today's world, where rapid and chaotic change has become the norm, innovation is no longer a luxury—it's a necessity. The pace at which industries are evolving, driven by technological advancements, shifting consumer behaviors, and global challenges, demands that organizations not only…
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501 Unsticking Deals by James Muir
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Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…
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Don’t Obsess Over AI, Obsess Over HI
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The business world is fixated on artificial intelligence (AI) and its potential to both benefit and harm. In fact, we spend so much time obsessing over machine intelligence that we often overlook the true superpower: human intelligence (HI). Here are four key insights from my upcoming book, Human Experience Innovation, that you should consider as y…
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Summary of Human Experience Innovation (HXI) Introduction to Certified Master of Human Experience®Training The Science Behind Human Experience Innovation Human Experience Innovation (HXI) focuses on understanding and enhancing the interactions between humans and products, services, or systems to create meaningful and positive experiences. The scien…
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500 The Power of Instinct by Leslie Zane
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The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…
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499 The Consumer Behaviour Book by Tas Tasgal
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The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…
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498 Buyer Personas by Jim Kraus
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Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…
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Your Strategic Plan Needs to be Updated
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In a time of chaotic change, it is imperative for healthcare executives to develop an updated enterprise strategy to navigate the evolving landscape effectively. Here are five key areas that should be priorities for healthcare organizations in 2025 and beyond: Patient Consumerism Patients today are more empowered and expect seamless, transparent, a…
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497 The Smart Advertising Book by Dan White
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The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…
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Unlocking Superior Insights for World-Class Medical Device Design
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Unlocking Superior Insights for World-Class Medical Device Design In the competitive landscape of medical device development, relying solely on traditional VOC (Voice of the Customer) and survey methodologies is no longer sufficient. To create truly innovative and impactful medical devices, we must delve deeper into the essence of user needs and ex…
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496 Chaotic Change by Nicholas Webb
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Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…
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495 Brand Naming by Rob Meyerson
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…
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I'm thrilled to share insights about my passion project, the Disruption Expo, in this week's podcast. Designed specifically for healthcare executives and leaders, this event aims to provide a comprehensive understanding of the significant disruptors shaping the industry. The Disruption Expo features multiple learning tracks to help participants nav…
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494 The Road To Hell by Nick Asbury
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The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…
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Introduction From Chaotic Change Audiobook
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Embrace the Future with Confidence As we approach 2025, it's more important than ever for leaders to become Chaotic Changemakers by understanding the new rules of enterprise and leadership success. My book "Chaotic Change" offers a comprehensive guide for navigating the complexities of the modern business landscape. Through personal anecdotes, case…
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493 Blue Goldfish 2.0 by Stan Phelps
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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…
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492 Presentation Ready by Terri Sjodin
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Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…
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Three Strategies Every Healthcare Executive Must Implement
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Three Strategies Every Healthcare Executive Must Implement to Stay Relevant in 2025 and Beyond In the rapidly evolving landscape of healthcare, staying ahead requires foresight and strategic planning. As we approach 2025, there are three critical strategies that every healthcare executive must embrace to remain relevant and drive success. These str…
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491 Lean Marketing by Allan Dib
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Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…
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Shocking Realities About the Near Future of Healthcare
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Shocking Realities About the Near Future of Healthcare In the very near future, patients will be equipped with small, non-intrusive devices that provide continuous monitoring of multiple biosensors. These devices will be available at no cost to all patient communities, improving access to underserved areas. These remote AI copilots will be connecte…
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490 Inside The Black Box by Bob Hoffman
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Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…
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Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!…
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489 The Content Entrepreneur by Joe Pulizzi
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The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…
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The Four Big Opportunities for AI in Medical Devices
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The next three years will be transformative for the integration of artificial intelligence (AI) in the medical device industry. As we stand on the brink of this new era, I see four major opportunities where AI can significantly impact the sector: Experiential Value, Anticipatory Value, Clinical Value, and Enterprise Value. Let’s dive into each of t…
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The Future of Healthcare Environments
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Impact of the Six Big Disruptors on Hospital and Clinic Environments Understanding the significant impact of these six big disruptors can transform hospital and clinic environments, enhancing patient care, staff efficiency, and overall operational success. 1. Experiential The patient and provider experience can be significantly improved through tho…
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488 Social Media Explained 3.0 by Mark Schaefer
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Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…
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487 The ABM Effect by Alisha Lyndon
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The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…
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BONUS! They Ask, You Answer in German by Rene Neubach
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They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, f…
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