One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
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Welcome! Click Follow and get new podcasts Email me for feedback: m.jorgensen1@gmail.com I created the Marcast to have engaging conversations with upcoming people doing interesting things. We talks about: books, politics, travel, new ideas and whatever else comes up. I hosted radio shows for 4 years in Seattle Washington and always had an affinity for audio content. Now that I have lived in many different places I thought it was time I put these old skills to good use. Enjoy! Marc Jorgensen
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Join Macoy and Issa as they talk about everything and anything under the sun. Catch them as they discuss pop culture stuff while they take their break.
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9. Usapang "Busy" and Future Plans
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We are so back... again! Join Macoy as he talks about past projects, being busy, and future plans!
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8. Macoy and Issa In A Healthy Conversation
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Your favorite (up for debate) duo are back for another episode of #TheBreakRoomPH! Usapang medical health and mental health and how they spent their time at work and at home ang handog nilang dalawa!
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7. Issa, Bea, and Macoy Goes to the Movies Part 2
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The dynamic duo and their special guest Bea goes to the movies... sort of.. and it gets sappy fast. Enjoy!
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6. The Bea, Issa, and Macoy Connection Part 1
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She's here!!! The much talked about person in the past 5 episodes of the podcast is finally here! Bea joins Issa and Macoy as they talk about the past, the present, and the future (which makes this episode 70% laughter and 30% content).
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Finally! After a huge error (mostly on Mac's part) a new episode is finally out!! Let's catch up with the not so dynamic duo.
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The BreakRoomPH is back babbbbby! We got Macoy talking about the year that will live in infamy: 2020.
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Episode 24: Michael Ziviani, Founder & CEO at Precise Value
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Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney. Click here to find out…
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Episode 23: Akshay Sardana – Optus (part two)
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Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue dr…
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Episode 22: Akshay Sardana – Optus (part one)
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Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn trad…
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Episode 21: Ric Navarro – Nucleus Network (part two)
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A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done …
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Episode 20: Ric Navarro – Nucleus Network (part one)
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Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network; Applying a career's skill in a new role; The first 60-90…
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3. Work-Life Balance and What’s Apps with Issa and Macoy
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Issa’s back! Our dynamic duo talk about how they stay productive and the apps that they use to help them.
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2. Macoy Talks About Ryle, Inigo, Maris, Kiara, and the Fans.
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Macoy goes solo for the second episode of The Break Room PH! He talks about his Top 10 artists that he follows and the importance of fans!
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1. Tagalog Time with Issa Bebe and Other Stuff
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It’s a relaunch! Welcome back to The Break Room PH podcast! In this episode we talk about the origin story of our very own Issa Bebe (and we talk about other stuff too).
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Episode 19: Fabian Marrone – Monash University (part two)
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The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills…
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Episode 18: Fabian Marrone – Monash University (part one)
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AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of…
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MarCast presents: Break-fest Live 1: Assembly Four
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Welcome to the debut episode of our new show: Break-fest Live! We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t come from marketers. This episode, Pretty Neat managing director Warren Davies and Marketing Mag assistant e…
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Episode 16: Trent Innes – Xero (part two)
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Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?; three things to focus on for day one to get culture and growth right; gender diversity; Australia's tax s…
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Episode 15: Trent Innes – Xero (part one)
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An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; reflections on six years of growth; marketing budgets; social media and business growth; weaving Xero's story a…
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Episode 14: Sholto Douglas-Home – Hays (part two)
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Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort to never use marketing speak when explaining things to non-marketers; Why nothing in business is ever as …
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Episode 13: Sholto Douglas-Home – Hays (part one)
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Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing a global brand, bringing gravitas to the Hays tone of voice, representing marketing on the executive boar…
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Sarah Prescott – Thankyou (part two)
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Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing leadership; Lessons for young marketers: is there an advantage to having a background in corporate?; The im…
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Sarah Prescott – Thankyou (part one)
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Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambitio…
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Amanda MacMillan – Nufarm (part two)
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A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketin…
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Amanda MacMillan – Nufarm (part one)
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Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; custo…
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Episode 8: Sarah Murdoch – Jurlique (part two)
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Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a good marketer in 2019; where craft and science intersect in marketing; and a brand with a pretty poor reputat…
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Episode 7: Sarah Murdoch – Jurlique (part one)
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Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition,…
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Episode 6: Ben Hill - Bega Cheese (part two)
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Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand conversation, the role of big retailers, Aldi, Coles, Woolworths, disruption, Amazon, competition, culture,…
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FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vegemite acquisition, 100 year-old brands and new consumers, six questions in 60 seconds, brands getting it ri…
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Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)
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Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: disrupting Village’s traditional business, new locations and cinema experiences, VJunior, voice of cust…
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Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)
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Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit chat: role and responsibilities at Village, history of Village brand, career background, views around marketi…
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Episode 2: Isaac Smith - REA Group (part two)
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Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, will tech take jobs, will marketing teams shrink, crafting comms with a human touch, agency relationships, i…
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Episode 1 - Isaac Smith: REA Group (part one)
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Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer voice, marketing and sales alignment, ad budget investment, mentors, six questions in 60 seconds. MarCast…
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Episode 31: Jason Lyle Black, Musician & Entrepreneur
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Jason's music career is moving fast! He took a few minutes to talk about how he got things going and some advice to musicians and entrepreneurs everywhere.His Piano Man performance shows for Cruiseliners have been a big hit. He is taking piano music and Disney movie themes and making a very interactive (not boring at all) show. You can hear him on …
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Episode 30: "Colombian Artist: Valeria V. Wolff Shares Inspiration for Her Art"
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Medellin Colombia artist, Valeria Wolff, talks about her inspiration for making amazing pieces of art. She does papercut, splatter paint, and other abstract art that is always exciting to look at. Valeria also shares a few insider tips on what to do in Medellin to get a real feel for the city. You can see more of her art on Instagram!Intro and Outr…
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Episode 29: Dara Kruman Shares her Motivation as a Therapist and Distance Runner
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Dara shares the "intensity" of life as a social worker and therapist. The stories are touching, and the insights are valuable for anyone. I really enjoyed this interview.Intro Music Provided by Jerry Fenn (you can listen to him play live everyday on the UpLive app)Av The Marcast
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Episode 28: Dan Whitmore - "Finding Yourself at 35; 300 Tinder Dates; Working in Fashion"
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Had a great time talking with Dan Whitmore. Dan recently moved to LA after living in Wisconsin and New York. Listen for the great stories and excellent advice for your career and life.Av The Marcast
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Episode 27: Bryce Peterson shares his experience as an Actor, Musician and working for The Man
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I spoke with Bryce Peterson about his story entering the performing world of acting and music. He performs one of his original songs at the end of the episode.Music courtesy of Jerry Fenn (https://jerryfenn.com/new-album)Av The Marcast
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Episode 26: Stephen Wheeler shares how it feels to make a life changing bike trip across the country
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Stephen Wheeler wanted to see America like few have been able to, taking a 2-month bicycle journey across the middle of the country! He tells the story with lots of anecdotes in this podcast. Also, for the biking enthusiasts we talk about his gear setup at the end.Av The Marcast
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Episode 25: David Kwan, talks about Dating Apps, Guitar and Jokes
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Hilarious interview with David Kwan who is something of a sales expert. He shares his take on playing guitar, dating apps and a lot more.Av The Marcast
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Episode 24: Nelson Chung Shares what he Learned about College Football Analytics
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Nelson Chung is a longtime football and sports fan who happens to also be an accomplished statistician. Recently he published a paper offering recommendations for BYU football to up there game. He harnesses 10 years of experience working at the US Census Bureau to make a very fascinating paper. Also, Nelson is s really great guy.You can find the pa…
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Episode 24: Andrea Tree Shares Personal Stories of Relationships, Art Therapy and Foster Care
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Andrea Tree helps people through their struggles with Art Therapy. She tells her own struggles growing up in a large family in Michigan and how clay modeling like in the movie Ghost gave her the creative outlet she needed to experience a bigger world. Had a great time talking with Andrea, she even offered a free diagnosis of a sketch I made, which …
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Rio based Journalist Anna Kaiser shares inside secrets how to spend a day in Rio de Janeiro
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How to spend a wonderful in one of the world's most amazing cities away from the most typical tourist hotspots.Av The Marcast
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Episode 21: Anna Kaiser: "Brazil's President, Dilma Rousseff, has been impeached, now what?"
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Anna Kaiser (Freelance Journalist based in Rio de Janeiro) describes the mood in Brazil after the decision to impeach Dilma Rousseff and some of the rumors and possibilities, good and bad, for what the new Michel Temer presidency may look like.Av The Marcast
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Why it's so hard to find street parking in DC - Economist Ike Brannon explains
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There's an explanation for why parking, like many other cities, is so hard in DC.Av The Marcast
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Ep: 20 Economist Ike Brannon Shares Inside Knowledge How things really work in DC
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With 15 years in DC Ike Brannon has the experience and credibility in the places that count. He shares his story and some insights he has picked up along the way. A lifelong basketball enthusiast, he shares a story of the White House basketball court and where the President plays basketball.Av The Marcast
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Ike Brannon talks about the place where the President plays Basketball
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Where does the U.S President play basketball? There's one place inside the White House and another nearby, Ike Brannon explains what it's like to play at both courts and a story when President Obama got elbowed in the eye while playing!Av The Marcast
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Forbes Writer Laura Shin Explains Why Bitcoin Threatens and Revolutionizes the Banking System
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Forbes writer, author and business owner of Ideas with Words explains how Bitcoin works and why this new payment method is so revolutionary to the banking and how individuals can pay each other across borders and beyond.Av The Marcast
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Katarina Jambresic shares a story from India in her book: "A Global Testimony"
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Katarina Jambresic, author of "A Global Testimony" shares a touching story in her book from someone growing up in rural India.Av The Marcast
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Ep: 19 Review The People V. OJ Simpson: American Crime Story Pt. 3
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Part 3 discussion of the season finale and predictions of future American Crime Story shows!Av The Marcast
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