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Episode 21: Ric Navarro – Nucleus Network (part two)
Manage episode 344109885 series 3161040
Innehåll tillhandahållet av Ben Ice. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ben Ice eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
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