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Sarah Prescott – Thankyou (part one)
Manage episode 344109875 series 3161040
Innehåll tillhandahållet av Ben Ice. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ben Ice eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambition, naivety, taking risks; consumers who want to make a difference; social enterprise; growing a marketing team from scratch; the tension between brand and product; what marketing skills is Thankyou looking for? Six in 60.
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