Welcome to the Marketing Hospitality Podcast, where we unravel the secrets of successful marketing in the ever-evolving hospitality industry. Join marketing veteran and Clover Media Founder Eddie Garrison as he shares insights on leveraging digital trends, customer experiences, and innovative strategies to elevate your hospitality business. From mastering social media engagement to navigating the world of influencer partnerships, this podcast is your compass in the dynamic landscape of hospi ...
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Eddie Garrison is the Founder of Clover Media and the Digital Media Creator Academy, a Digital Content Creator, Social Media Strategist, Live Streamer and Speaker. On this Pod Cast, you will learn what it takes for your brand to become stronger and go further in the Digital World.
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How would you like to travel along one of the oldest roads in the world? Take two minutes a day and join Eddie and Frank Thomas (authors of the award winning Natchez Trace: a Road Through the Wilderness) as they walk you along a 444 mile journey up the Natchez Trace Parkway. Inspire your weekdays, peek at the beauty of nature, and gather gems of insight as you come to treasure your journey along one of the oldest roads in the world: the Natchez Trace.
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An unashamedly nostalgic celebrity interview podcast where entertainment journalist Genevieve reminisces with the stars of much-loved TV, movies and music of the 1980s-2000s and discovers how their lives unfolded after that thing they did.
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The official podcast of the Podfest community, presented by Podfest Multimedia Expo--the largest podcasting conference for independent podcasters in the United States. Hosted by Podfest veterans, Glenn the Geek (Glenn Hebert) and Producer Jaime (Jaime Legagneur), each episode is a mini Podfest conference experience filled with lessons from past Podfest speakers (some of the BEST in the industry). These segments will be centered around Podfest's content tracks: Creation / Launch; Technology / ...
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Eddi Reader - aka The voice of Fairground Attraction
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Eddi joins Genevieve to reminisce about her quick rise to fame after Fairground Attraction's debut number one hit Perfect. She talks about how she came to front the band, how she modelled her style on a French resistance fighter and the tempestous relationship that caused the band to be short lived. Eddi explains how she regained her confidence aft…
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The Benefits of Partnering with a Marketing Agency for Your Hospitality Business
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In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial ta…
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Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency
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As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's ess…
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What Is a Hospitality Marketing Agency?
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In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle i…
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Summer quickie - aka How could I forget?!
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Genevieve's on her summer holibobs, so the usual trip down memory lane is paused for two weeks - but in the meantime, there's a fourth birthday to celebrate! ===== If you enjoy Celebrity Catch Up: Life After That Thing I Did, don't keep it to yourself! Please tell a friend or share a screenshot on social media (and tag me!) so others can discover a…
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How Hotels Can Use Word of Mouth to Their Advantage
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Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon. Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customer…
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Brentley Gore - aka California Dreams' Matt Garrison
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Brentley joins Genevieve to reminisce about starring in '90s US teen musical sitcom California Dreams. He reveals some of the famous faces he beat to land the role of Matt Garrison, talks about the enduring popularity of the show's songs and explains why he struggled to accept his role as a Saturday morning teen heart-throb. Brentley also discusses…
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Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand
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As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or …
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Valerie Landsburg - aka Fame legend Doris!
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Valerie joins Genevieve to reminisce about making the hit '80s TV show Fame. She talks about missing out on the original role of Doris in Alan Parker's Oscar-winning version, before landing the part on the small screen - and how the character's issues with body image reflected her own experience in real life. Valerie also chats about "Fame mania" t…
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Martin Kemp - aka Spandau Ballet's all-round entertainer and nice bloke
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Martin joins Genevieve to reminisce about the heady days of Spandau Ballet when the band was one of the biggest in the world during the 1980s. He chats about being banned by the BBC, his disasterous first meeting with David Bowie and reveals why he doesn't actually play on one the band's biggest hits, True. Martin also explains why he had mentally …
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Season 7 teaser - aka Guess who's coming to dinner?
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Series 7 of Celebrity Catch Up: Life After That Thing I Did begins next week! Another host of much-loved TV, film and music stars of the 1980s to 2000s, will be joining Genevieve to take you on a trip down memory lane and talk about how their lives unfolded after. Find out who the first guest will be and follow or subscribe now so you don't miss it…
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Season 6 Best Bits - aka Favourites revisited
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Join Genevieve as she picks out some memorable celebrity guest moments from Season 6 of Celebrity Catch Up. Hear a rare interview with Peter Ostrum - better known as Charlie Bucket in Willy Wonka and the Chocolate Factory - as he reminisces about making the classic film with Gene Wilder. For TV lovers Blue Peter's Yvette Fielding, The Young Ones' N…
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Using Hotel Rewards Programs to Drive Bookings
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In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-w…
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Jerry Springer - aka The Godfather of US talk shows | Anniversary re-release
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To mark the one-year anniversary of Jerry's passing, listen again to what turned out to be the last broadcast interview he recorded before he died a few weeks later on 27 April 2023. ===== Jerry joins Genevieve to reminisce about the beginnings of The Jerry Springer Show and how it became one of the most popular, outrageous and controversial talk s…
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Responding to Customer Reviews in the Hospitality Industry
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In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspe…
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Sun, Fun, and Occupancy: Strategies for Summer Hotel Success
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Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore…
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Marketing Your Restaurant on Instagram
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Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and pre…
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Mastering the Art of Hotel Newsletter Marketing
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In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels div…
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Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell
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On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in…
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Rozalla - aka Everybody's Free queen of rave
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Season 6 finale! '90s dance legend Rozalla joins Genevieve to reminisce about the success of her smash hit Everybody's Free (To Feel Good). She talks about her proud legacy of the song, foam parties, '90s fashion and reveals why Michael Jackson ran away from her on tour... Rozalla also talks about dancing with Al Pacino, training as a beauty therap…
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The Psychology Behind Successful Hotel Marketing
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The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencin…
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Outsourced Hotel Marketing: What’s Best for Your Hotel?
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In the competitive landscape of the hospitality industry, effective marketing is crucial for hotels to thrive. One crucial decision accommodation businesses must make is whether to manage their marketing efforts in-house or to outsource them to specialized agencies. Each approach comes with its own set of advantages, and in this episode, we'll expl…
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Peter Ostrum - aka Charlie from Willy Wonka and the Chocolate Factory
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Peter joins Genevieve to reminisce about making classic movie Willy Wonka and the Chocolate Factory and his starring role as Charlie Bucket. He talks about working with Gene Wilder, the problem with everlasting gobstoppers, his burping double and the amazing legacy of the film. Pete explains why he decided to quit acting after making the movie and …
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8 Strategies to Increase Repeat Guests at Your Hotel
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As the hospitality industry evolves, retaining guests becomes more crucial than ever. According to a survey by eMakreting Associates, a staggering 68% of guests won't return if they feel unappreciated, making guest relationships a pivotal aspect of a thriving hotel business. In this episode, we explore effective strategies to foster loyalty and inc…
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Leveraging the Power of Email Marketing for Transportation Companies
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In the fast-paced world of transportation, effective communication is the key to success. As technology continues to evolve, transportation companies are finding innovative ways to connect with their audience, and one tool stands out – email marketing. Let's explore the myriad benefits that make email marketing a game-changer for transportation com…
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I recently attended an event here in Orlando presented by the Central Florida Hotel and Lodging Association focusing on the state of hospitality. This event reviewed stats, data, and insights from some of the leaders in the hospitality industry. Where these insights may be focused on the Orlando region, they can easily be extrapolated to your regio…
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5 Benefits Restaurants Can Gain by Harnessing Social Media
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In the ever-evolving landscape of 2024, restaurant owners find themselves navigating a dynamic environment where social media marketing has become a guiding light, illuminating new avenues for growth and customer engagement. The immediacy of shared dining experiences and the swift evolution of culinary trends have elevated social media to an indisp…
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Attract More Guests With Content Aimed At Travelers in Unexpected Moments
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Your property is a haven for guests who meticulously plan their visits months in advance. These familiar faces are the backbone of your business – dependable, expected, and predictable. They've followed your carefully crafted digital marketing path, exploring your website, researching local activities, and immersing themselves in the amenities your…
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5 Tips for Leveraging Email Campaigns for Hotels
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The hotel industry is one of the world’s most valuable markets, bringing in over $600 billion each year. For hoteliers, the question is — how do you get a chunk of that pie? After all, competition is fierce, and hotels in cities and towns worldwide compete for business every day. One way to beat the competition is to launch a comprehensive email ma…
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Navigating the Future: Hospitality Marketing Trends for 2024
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In the ever-evolving landscape of the hospitality industry, adopting the right marketing strategy is paramount for long-term success. As businesses strive to attract customers, optimize revenue, and build recognition and trust, staying abreast of the latest trends is crucial. However, challenges persist, especially in the wake of the COVID-19 pande…
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Christmas quickie - aka Time to celebrate
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Genevieve stops by to wish everyone a happy new year and reflect on an unbelieveable 2023 for Celebrity Catch Up - filled with award wins, #1 chart positions around the world and more. The pod will return in the new year to continue Season 6 with more nostalgia and more guests talking about how their lives unfolded after that thing they did! ===== …
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Deniece Pearson - aka Five Star queen
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Deniece joins Genevieve to reminisce about her rise to fame in the '80s alongside her siblings in smash hit pop group Five Star. She talks about growing up in the public eye as a teenager, massive shoulder pads, making history winning a Brit Award and the infamous Going Live! phone-in incident. Deniece also opens up about the backlash the group fac…
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Omri Katz - aka Eerie Indiana and Hocus Pocus star
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Omri joins Genevieve to reminisce about his rise to fame first in Dallas and then cult mystery Eerie Indiana. He chats about Larry Hagman, preserving himself in tupperware (who could forget THAT episode!) and explains why Eerie was the most fun set he's worked on. Omri also reveals how he feels about seeing his 15-year-old self on TV every day ever…
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Aled Jones - aka Walking in the Air to success
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Aled joins Genevieve to reminisce about his rise to fame and explains how he came to sing Walking in the Air, famously associated with the classic 1982 animation The Snowman. He chats about having to deal with constant press speculation and predictions as to when his voice would break and end his career, turning down Johnny Carson and the Queen Mot…
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Paul Young - aka Wherever he lays his hat, that's his home
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Paul joins Genevieve to reminisce about his rise to fame and the success of his debut smash hit album, No Parlez. He talks about having to persuade his record company to release his number one hit, Whenever I Lay My Hat, becoming a heart-throb and crimping his hair... (it was the 80s!). Paul also reveals why David Bowie stepped in for him at Live A…
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Nigel Planer - aka Young Ones legend Neil
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Nigel joins Genevieve to reminisce about making the cult 1980s British comedy The Young Ones. He explains the origins of his character Neil, how he got involved with Band Aid and recalls some of the dangerous stunts on the show - including the time he got injured by a giant chocolate eclair! Nigel also talks about leaving Neil behind, moving into t…
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Meet the Speakers with Mark Savant on AI
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Our guest Speaker today has been part of the Podfest family for a long time. Mark Savant is the founder of podcast production agency Mark Savant Media. He specializes in helping thought-leaders launch and automate podcasts. He hosts the globally ranked podcast After Hours Entrepreneur.Av Podfest Multimedia Expo
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Yvette Fielding - aka Blue Peter legend and queen of the paranormal
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Yvette joins Genevieve to reminisce about her time presenting the iconic British children's TV show Blue Peter. She recalls her disastrous audition, working with the famous Blue Peter pets, reveals the secrets behind "here's one I made earlier" and opens up about her difficult first year on the show which led her to initially resign. Yvette also ex…
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Season 6 teaser - aka First guest reveal!
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Series 6 of Celebrity Catch Up: Life After That Thing I Did begins next week! Once again Genevieve be joined by a host of stars from much-loved TV, film and music of the 1980s to 2000s, to take you on a trip down memory lane and talk about how their lives unfolded after. Find out who the first guest will be and follow or subscribe now so you don't …
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Meet the Speakers - Katie Krimitsos
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Glenn the Geek hosts another round of Meet the Speakers for Podfest 2024. We start off with Katie Krimitsos of the Women's Meditation Network. We chat today about how what you do matters. Whether you have 5 or 5000 listeners, someone is being affected by what you do in your podcast. Buy your tickets at Podfest.us. Katie can be found at Women's Medi…
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3 Tips to Improve Your Copywriting Immediately
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In this episode of The Marketing Pilot we unravel the secrets to improving your conversion rates. We're doing a deep dive into the world of copywriting and how a few simple tweaks can transform your copy into a conversion machine.Av Eddie Garrison
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Season 5 Best Bits - aka Hit me baby one more time
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Join Genevieve as she picks out some memorable celebrity guest moments from Season 5. Hear '80s pop legend Tiffany reminisce about storming the charts with her debut smash I Think We're Alone Now, as well as Eurovision greats Bucks Fizz (or The Fizz as they're now known) reveal which Tina Tuner hit they originally recorded. '90s fans can hear from …
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The Importance of Culturally Competent Marketing
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In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate w…
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In this episode, we're diving into a fascinating topic that affects nearly everyone in the modern world: social media. We all know about posting photos, sharing updates, and staying connected, but have you ever considered that social media is so much more than just those things?Av Eddie Garrison
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Building a Successful Digital Marketing Strategy
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In this episode, we're diving into a topic that's crucial for businesses of all sizes: the importance of a comprehensive digital marketing strategy. We'll be covering everything from social media and lead generation to landing pages and email marketing campaigns. So, if you're looking to take your online presence to the next level, you're in the ri…
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Happy Birthday me - aka Celebrity Catch Up is 3 years old!
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Genevieve drops by to celebrate Celebrity Catch Up: Life After That Thing I Did's 3rd birthday! Thanks so much to all the guests and to everyone for listening over the past 5 series. Season 6 will be coming soon! ===== If you enjoy Celebrity Catch Up: Life After That Thing I Did, don't keep it to yourself! Please tell a friend or share a screenshot…
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Rose McGowan - aka Brave Scream queen and activist
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Av Genevieve Hassan
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B*Witched - aka C'est La Vie pop princesses
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Edele and Sinead of B*Witched join Genevieve to reminisce about the group's record breaking success in the late '90s after their debut smash hit C'est La Vie. They talk double denim, having their own singing dolls and explain why they were shocked when they saw their first music video (don't mention the neck tattoo!). The ladies also recall the dif…
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Jonathan Lipnicki - aka The Jerry Maguire and Stuart Little Comeback Kid
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Jonathan joins Genevieve to reminisce about his rise to fame as a young actor in Jerry Maguire, Stuart Little, The Little Vampire and Like Mike. He chats about the high calibre onscreen parents he's had, explains his freak accident that held up filming on one movie - and reveals why he's not a recipient of one of Tom Cruise's famous Christmas cakes…
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Jerry Springer - aka The Godfather of US talk shows
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** This turned out to be Jerry’s last broadcast interview before he sadly passed a few weeks later. ** Jerry joins Genevieve to reminisce about the beginnings of The Jerry Springer Show and how it became one of the most popular, outrageous and controversial talk shows in TV history. He explains why criticism of the show is elitist, why he's never w…
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