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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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The Business of Fun

Chartboost

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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
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Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier

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Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey.
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Enterprise technology, business, CEO insights and more! We’re here to cut through the noise. Experts in Polo Shirts offers practical information, entertaining insights into a tech business and clarity on the most complex technologies.
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Welcome to The App Marketing Show, brought to you by Appnext. Join us as we dive into discussions with only the best in the Mobile Apps industry. We’ll share stories of the good, the bad, and the not-so-great to provide you with informative and actionable insights to help you grow your apps and reach new audiences. You never know what marketing and advertising tips you’ll learn!
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Join Hercules Capital in conversations with today’s top CEOs, CFOs, and investors in venture and private equity-backed companies. Learn about their strategies for financing rapid growth and scaling their businesses, as well as their unique interests and life stories that have shaped their paths to success.
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Product Led Revenue

Correlated

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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.
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Oh Ship! Show

Chameleon Collective

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This is Oh Ship, the show where experts and leaders look back at their biggest moments of failure just so you can avoid making them. And there is no one better to squeeze the naked truth out of our charismatic guests than your host, Chameleon Collective Founding Partner, Freddie Laker.
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Most of my marketing experiments have failed. But, some have succeeded. From spending tens of thousands of dollars on print ads to hiring a Harvard data nerd to run Facebook campaigns, it’s quite possible I’ve experimented more in the last five years than the average advisor has in their entire career. And this is just the beginning. Join me as I explore the world of marketing in the financial planning industry. Follow along as I experiment with different ideas, share my successes and failur ...
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First Customers

Paris Vega

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The show about finding your very first customers. Learn sales, marketing, growth hacking, and customer acquisition strategies from real entrepreneurs and sales experts. Building a business that solves problems and creates jobs makes the world a better place. But it all starts with finding your very first customer. Hosted by Paris Vega, a digital marketer and entrepreneur with 20 years of experience.
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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our ...
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Life in the Mobile Enterprise

Apperian, Inc.

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Freshly squeezed ideas to make your organization successful on its enterprise mobility journey. New episodes are posted every week covering a variety of topics related to mobility in the enterprise -- subscribe to make sure you don't miss an episode! This podcast is produced by Apperian, the mobile app management company.
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The Coditation Podcast

Coditation

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Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
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Launched in 2013 in Nairobi, Kenya; Afrikoin aims to be the most innovative digital money and financial technology gathering in Africa tackling key technical, adoption, research and regulatory issues that innovators in Africa face. We aim to highlight important technology and business trends on the continent that underpin economic progress across many sectors from healthcare to ecommerce that are underpinned by digital financial services. In the last few years, billions of dollars have been ...
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Advertising Influencers: Conversations with Marketing Thought Leaders

Instapage: The Most Powerful Landing Page Platform | Ander Frischer

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Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
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In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the develo…
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Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from unders…
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The episode starts with California's AI safety bill, SB 1047. The bill, which mandates safety testing and third-party audits for advanced AI systems costing over $100 million, has garnered opposition from industry leaders and academics who fear it may stifle innovation, particularly for smaller firms and academic research. As Governor Gavin Newsom …
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Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever. In this episode of DTC Pod, A…
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A recent survey reveals that while 80% of IT leaders express confidence in their recovery strategies post-ransomware attacks, nearly 70% have paid ransoms despite having policies against it. The episode emphasizes the importance of proactive defense strategies, as Tenable's research shows that only 3% of vulnerabilities pose significant risks, urgi…
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In this video, we dive into the critical decision of when to sell your app. Many app owners believe they should wait until profits peak before selling, but that might not always be the best strategy. Buyers want to see potential growth opportunities, not just a maxed-out profit margin. Join us as we explore why selling while your app's profits are …
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When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You’ll learn how the platform leverages anonymized first-party data to he…
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Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://ww…
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Gartner emphasizes the importance of tailored AI strategies, suggesting that focused use cases yield better returns on investment compared to broad, generic tools. The episode highlights six transformative technologies identified by Gartner that are set to enhance digital governance over the next five years, including Digital Employee Experience, G…
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The August jobs report revealed that the U.S. economy added 142,000 jobs, falling short of expectations, while the unemployment rate decreased to 4.2%. Small businesses are facing challenges, with 40% of owners struggling to fill positions and a significant number reporting a lack of qualified applicants. Despite these hurdles, there is a slight in…
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In the wake of widespread adoption of artificial intelligence (AI) in critical infrastructure, education, government, and national security entities, adversaries are working to disrupt these systems and attack AI-enabled assets. With nearly four decades in vulnerability management, the Carnegie Mellon University Software Engineering Institute (SEI)…
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Think about it - every single day hundreds of millions of people around the world use mobile apps to do something. From checking a weather forecast to booking their next trip, buying something, or less pleasant things like, for instance, paying their taxes. Every app developer wants to keep her or his app users happy. But in real life, your idea of…
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Send us a text As we say a sad goodbye to VMware, we discuss the realistic hypervisor alternatives for businesses and their pros and cons. Hyper-V, XenServer, and VMware, wait what I thought it was alternatives to Broadcoms latest cash cow!? For better or worse, sticking with the top performer might be your best choice. Unless you want to Migrate t…
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Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user'…
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In this video, we talk about Meta ads for app installs. Discover the optimal budget allocation, effective targeting techniques, and essential creative elements that can make or break your campaign. Key takeaways: - Budget Matters: Learn how much you should realistically invest in Meta ads to achieve meaningful results. - Targeting Strategies: Explo…
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In this interview, we will share a framework that can help you build a profitable app. We are joined by Miloš Jokić, a successful app founder who has generated over $100,000 with his apps. Miloš is Head of Engineering at Homemade Method and Founder of an app studio that helps app founders launch successful apps and generate $10K/month. Miloš has bu…
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host Dave Sobel interviews RJ Kedziora, the co-founder of Estenda Solutions, a company specializing in software, data analytics, and AI for the healthcare industry. RJ shares insights into the innovative work his firm does, focusing on digital health solutions that aim to improve the health and wellness of individuals. He highlights two key project…
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Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…
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Fortune 500 companies are showing caution in adopting generative AI, with a focus on risks rather than benefits. A recent survey reveals that AI tools are impacting workers' productivity and workload, highlighting the challenges of balancing human talent with AI implementation. CompTIA identifies critical areas for skills building as AI adoption gr…
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Getting mobile games in front of new users on Google, Meta, and other large advertising networks has become increasingly challenging, with more competition than ever before and the high-cost impact of seasonality. In this episode, Sylvain Etard, the Senior Gaming Growth Manager for Tilting Point (the leader in free-to-play games), shares how he man…
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If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering …
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The U.S. Consumer Confidence Index shows a slight increase despite concerns about the labor market, while Dell exceeds expectations with an 80% surge in AI-driven server sales. On the other hand, an IBM study reveals a decline in confidence in IT departments, and Intel considers splitting its chip design and foundry businesses due to financial stru…
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Are you new to Meta Ads and want to set up your first campaign for app installs? Look no further! In this video, we break down the essential steps and provide expert tips to help you achieve success. Key takeaways: -Meta SDK: Use the Meta SDK for a seamless and efficient setup. -Event tracking: Start by tracking the most important event, such as "t…
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Your phone has become an extension of your brain. You store a ton of information on it, you use it to get through your day or to plan something in advance. You’re working on it, you are spending your leisure time with it. Every once in a while, when your existing 80-100 iOS apps (this is how much apps we have on our phones these days) aren’t enough…
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Dave Sobel is joined by Hugo Malan, an expert in building workforces with a mixed labor strategy. They discuss the concept of a mixed labor strategy, which involves using different forms of labor to create an optimal mix for specific circumstances. This strategy allows companies to adjust their cost structure and increase flexibility by incorporati…
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Dave Sobel delves into the profound question of how advancements in AI technology, such as deep fakes and synthetic voices, are impacting our understanding of truth. To explore this topic, he is joined by Jessica Davis, Editorial Director at Cyber Risk Alliance, who provides valuable insights as a journalist who constantly considers sourcing and tr…
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Chinese state-backed hackers have intensified their attacks on US internet service providers, targeting government and military communications. The sophisticated techniques used, such as exploiting zero-day vulnerabilities, have raised concerns about intelligence gathering. Despite the Chinese embassy denying state involvement, US cybersecurity off…
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Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …
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The episode begins with a focus on AI-based patch management solutions, highlighting leading vendors like Automox, Flexera, and Kaseya. The discussion delves into how AI and ML-driven patch management can provide real-time risk assessments, helping prioritize critical patches and enhance cybersecurity measures. The episode then shifts to the evolvi…
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Richard Eiseman is the Marketing Tech Operations Specialist at DraftKings, one of the world’s biggest fantasy sports betting companies. Richard focuses on ad tech operations including, tracking, attribution, and driving DraftKings’s privacy attribution strategy. In this episode, Richard shares his perspective on the current landscape of ad attribut…
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Firstly, a federal judge in Texas halted the FTC's nationwide ban on non-compete agreements, sparking legal uncertainty and potential appeals in other states. The episode emphasized the importance of using non-competes strategically, especially for specific employees rather than implementing blanket policies. Additionally, the National Labor Relati…
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Do you need help to make money on your app? In this video, we're diving deep into the real challenges of app monetization and sharing practical strategies to overcome them. Key takeaways: - The importance of the funnel: It's not just about downloads; you need to focus on converting those downloads into paying customers. - Real-life case study: Lear…
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The episode begins by discussing the revised U.S. job growth data, revealing a loss of 818,000 jobs as remote work declines but stabilizes above pre-pandemic levels. Despite the challenges highlighted by the data, the Biden administration remains focused on ongoing job recovery efforts. The episode delves into the evolving landscape of remote work,…
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We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG! This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits! App Audits: https://apps.apple.com/bg/app/espresso-quotes-sayings/id6449391056 https://play.google.com/store…
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Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquire as much installs for their apps as possible. Pretty much everyone was playing that game. Then came the moment when marketers realized that if they don’t retain their users as they acquire them, they…
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Dave Sobel is joined by Jonathan Romley to discuss the state of hiring and international recruiting in the tech industry. They delve into the challenges companies face in maintaining operational efficiency while dealing with rising salary costs and a competitive job market. The conversation highlights the potential impact of a second wave of resign…
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Dave Sobel is joined by analysts Ryan Morris and Seth Robinson to discuss the current state of the SaaS industry, the challenges with pricing models, and the impact of AI on the market. The analysts delve into the maturing nature of SaaS, highlighting the importance of demonstrating value to customers and the need for a shift towards outcome-based …
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Generative AI is currently facing a downturn, with Gartner placing it at the peak of inflated expectations and urging organizations to assess ROI and maturity before deployment. The hype cycle identifies four emerging technology themes, including autonomous AI, total experience, and human-centric security. Despite projections of generative AI accou…
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The exposed and public nature of application programming interfaces (APIs) come with risks including the increased network attack surface. Zero trust principles are helpful for mitigating these risks and making APIs more secure. In this podcast from the Carnegie Mellon University Software Engineering Institute (SEI), McKinley Sconiers-Hasan, a solu…
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Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…
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AI continues to make waves across various industries, with the American Bar Association issuing ethical guidelines for lawyers using generative AI tools. The importance of competence, confidentiality, and client communication is emphasized, highlighting the need for responsible AI adoption. In the insurance sector, AI integration is on the rise, of…
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This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advert…
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Questions Roy answered in this episode: What is AppsFlyer and what do you do for them? Can you define ATT for our listeners? How can mobile marketers increase user opt-in rates? Why do you think opt-in rates are increasing? What have you seen on the ad spend side since these shifts? Can you talk about Remerge and AppsFlyer’s test of the Protected A…
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When it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today’…
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A massive data breach at National Public Data exposed billions of records and raised concerns about data aggregation risks. The breach, believed to be caused by a third-party hacker, leaked personal information like names and social security numbers, prompting individuals to monitor their credit reports for any suspicious activity. The second topic…
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Are you leaving money on the table in the global app market? Top apps are using a SECRET FORMULA to set PERFECT prices for EVERY country. Using this strategy unlocks hidden profits, maximizes downloads, and makes your app a global phenomenon. In this video, you'll discover: -The FLAWED LOGIC behind Apple's pricing recommendations (and why they migh…
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