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Building your T-Shirt Empire

Cole Lundstrom & Gavin StGeorges

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Learn business tips for your t-shirt business and SUBSCRIBE for more episodes about DTG, screen-printing, internet marketing and interviews with professionals from the apparel industry. Powered by ShirtAgency.com | The best T-Shirt Printing and Fulfillment in LA and www.seps.io - the simplest remote art department for screen printing shops.
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Artwork

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Platemark: prints and the printmaking ecosystem

Ann Shafer, curator and print evangelist

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Why do fine art prints (etchings, woodcuts, lithographs, screenprints, etc.) and printmaking draw such fervent practitioners, collectors, and fans? Find out how prints were the first internet disseminating images since the mid-15th century. Find out why it takes a village to make, sell, study, and collect these affordable beauties. Who are all these people in the print ecosystem, anyway? Series one looks at prints and printmaking and how they fit in in the context of museums, the market, cri ...
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In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They al…
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In s3e63 of Platemark, podcast host Ann Shafer talks with collaborative printer Peter Pettengill. Peter founded Wingate Studio in 1985 on his family’s dairy farm in Hinsdale, NH. Originally trained at Crown Point Press, Peter specializes in multi-plate color etchings. Now semi-retired, Peter’s son James has taken over the operating of the shop, tho…
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This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, …
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Sponsored by- Seps.io MerchTroop.com In this episode of *Building Your T-Shirt Empire*, hosts Gavin StGeorges and Cole Lundstrom take a deep dive into the real-world challenges and triumphs of running a t-shirt business. From Gavin's transition from a nomadic lifestyle to settling down, to Cole's decision to shut down his long-running screen printi…
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In this five-part mini-series, Ann is talking to five artists who were selected to be included in an exhibition called 5X5, that was part of Print Austin's winter festival this year in 2024. The juror of the show is Mysczka Lewis, who is a curator at Tandem Press. Next up is Teresa Cole, an artist and printmaker from New Orleans. She has taught at …
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Wondering how far you can take chine collé in a project? Listen in as Annalise Gratovich tells us all about this method of adding thin pieces of hand-dyed papers to giant woodcuts. In s3e61 of Platemark, podcast host Ann Shafer continues talking to artists included in Print Austin’s 5x5 exhibition, juried by Myzska Lewis, a curator at Tandem Press.…
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Enlightenment publications on human anatomy changed the way artists understood their place in the world. Check out these examples of life-changing images brought to you by prints in books! In s2e31 of Platemark’s History of Prints series, Tru and Ann continue their discussion of the Enlightenment. This time they look at several publications that pu…
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In Platemark’s History of Prints series, we are leaving the Baroque behind and are turning to the Enlightenment. The late seventeenth and eighteenth century is a fascinating time when social ideas focused on the value of knowledge in all sectors. Rationalism and empiricism led to the scientific revolution, the separation of church and state, litera…
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🎉 We’re back and ready to add some spice to your Friday with "Q&A With Alan & Marshall"—your all-access pass to cracking those shop-related conundrums while having a blast! 🔥 Tune in with the ever-brilliant Alan Howe and the dynamic Marshall Atkinson as they unravel the mysteries of printing. Whether you're grappling with screenprinting, embroidery…
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🎉 Guess who’s back to jazz up your Friday? It’s "Q&A With Alan & Marshall"—your golden ticket to cracking shop-related conundrums with a dash of fun! 🔥 Join the dynamic duo, Alan Howe and Marshall Atkinson, as they unravel the mysteries of printing. From screenprinting to embroidery, DTG to business brilliance—these industry magicians have got the …
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African-American artist Dox Thrash is in the spotlight on s3e60 of Platemark. Podcast host Ann Shafer speaks with Ron Rumford, director of Dolan/Maxwell, a private gallery in Philadelphia, which has a particular specialty in the prints of Stanley William Hayter and the associated artists of Atelier 17, as well as Black artists of the same era, such…
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In this episode, we dive into the exciting world of entrepreneurial spirit with a focus on launching a custom t-shirt business. We'll explore a practical, step-by-step guide designed for beginners eager to make a mark in the t-shirt industry, even with little to no prior experience. Whether you've dabbled in t-shirt sales or are just curious about …
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Episode 200 – The Secret to Selling T-Shirts Right Away This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Six strategies proven to create sales How to leverage social media for instant sales How a well-timed text message can create sales Resources & Links Colman and Company Blog ColDesi Learning Center The …
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🎉 Guess who's back to spice up your Friday? It’s "Q&A With Alan & Marshall," your backstage pass to cracking those tricky shop puzzles while having a blast! 🔥 Join Alan Howe, guest host Richard Greaves, and special guests Andy and Deanna Lucas from B&D Classic Sewn. They’re dishing on everything printing! Whether you're knee-deep in screenprinting,…
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Guess who's back? It’s time to add some sizzle to your Friday with "Q&A With Alan & Marshall"! Your ultimate guide to untangling shop-related mysteries while having a blast! 🔥 Tune in as Alan Howe and Marshall Atkinson dive into the nitty-gritty of printing. From screenprinting, embroidery, and DTG to business, sales, and marketing wizardry—these t…
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In s3e59, Platemark host Ann Shafer sits down with David Avery to talk shop. David is an etcher, who restrains his work in both size and palette, but manages to tackle big topics. His social commentary is stinging and remarkable in that it comes in such a small package. These etchings pack a punch. Ann and David talk about absurdist literature, sta…
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Episode 199 – Growing A Customization Business This Episode  Marc Vila, Trent Walden, Trevor Walden  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn The importance of understanding your target market Getting the correct equipment to serve your target market When to add new equipment Tips for customer satisfaction Resources & Link…
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In this insightful episode, we sit down with Trevor and Trent Walden, the pioneering duo behind the Walden Bros., an Alaskan t-shirt shop specializing in Direct to Film (DTF) printing and embroidery. As they navigate the intricacies of the customization industry, the Walden brothers share their journey of transforming an idea to a successful family…
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Episode 198 – How To Convert A Screen Printing Shop To DTF This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to transition from screenprinting to DTF How much you’ll need to invest Pros and cons of DTF printing Whether you should keep your screenprinting equipment Resources & Links Colman and Company Bl…
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In this episode, we delve into the exciting world of Direct to Film (DTF) printing and how you can transition your screen-printing shop to embrace this innovative technology. We'll start by explaining what DTF printing is and why it's gaining popularity. Next, we'll break down the investment costs involved, giving you a clear picture of what to exp…
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In s3e59, Platemark host Ann Shafer continues talking to artists included in Print Austin’s 5x5 exhibition, juried by Myzska Lewis, a curator at Tandem Press. Second up is Anna Trojanowska, an artist and lithographer from Wroclaw, Poland. Anna creates collages made from lithographs, which she creates on a single marble slab in her garage studio. Th…
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Episode 197 – DTF vs Screenprinting with Howard Potter This Episode  Marc Vila and Howard Potter  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How printing technology has changed in the last 20 years Pros and cons of each printing method Why you should do research and ask lots of questions Resources & Links Colman and Company …
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In this insightful episode of Custom Apparel Startups, we welcome Howard Potter back to discuss the nuances between Direct to Film (DTF) printing and traditional Screen Printing. With his deep-rooted knowledge from A&P Master Images, Howard breaks down the pros and cons of each technology, helping entrepreneurs make informed decisions tailored to t…
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In s3e57, Platemark host Ann Shafer speaks with Karen Kunc, an artist who manipulates reduction woodcuts in an amazing and unique way. Karen is a retired professor from the University of Nebraska, and is owner of Constellation Studios in downtown Lincoln. At the studio, which opened ten years ago, Karen offers workshops, curates exhibitions, and ma…
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In s3e56, Platemark host Ann Shafer introduces a five-part miniseries with the artists in 5X5, an exhibition that was part of PrintAustin 2024. First up is Briar Craig, one of five artists selected for inclusion in 5X5 by juror J. Myszka Lewis, curator at Tandem Press, University of Wisconsin–Madison. Briar is an artist and professor at University …
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Episode 196 – Overcoming Struggles of Growing a Business with Howard Potter This Episode  Marc Vila and Howard Potter  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should always plan for growth How and why you should periodically assess your space Why happy customers can be better than any advertising you buy Resources…
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In this compelling follow-up episode of Custom Apparel Startups, we're delighted to welcome back Howard Potter, of A&P Master Images, for another deep dive into the world of custom apparel. This time, Howard sheds light on the troubles encountered when starting a t-shirt business and shares invaluable advice for both new and established entrepreneu…
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Dive into the innovative world of artificial intelligence in the printing sector with our special guest Matt Marcotte Creator of Screen print Gpt in this week’s episode of "Building Your T Empire." Hosts Cole and Gavin uncover how Matt's groundbreaking project, Screen print GPT, is revolutionizing the way printing businesses operate and scale. Lear…
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🎉 Spice up your Friday with "Q&A With Alan & Marshall"! Consider this your golden ticket to cracking those shop-related conundrums while having a whale of a time! 🔥 Hang out with the dynamic duo, Alan Howe and Marshall Atkinson, as they dive into the world of printing. Whether you're grappling with screenprinting, embroidery, DTG, or in dire need o…
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In this episode of "Building a T-Shirt Empire," hosts Cole and Gavin welcome Jeremy Parker, the entrepreneurial force behind swag.com, for a deep dive into his journey through various business ventures and the dynamic world of promotional products. From starting out in documentary filmmaking to revolutionizing the swag industry and selling to Custo…
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🎉 Brace yourselves for a Friday fiesta with "Q&A With Alan & Marshall"! This is your golden ticket to cracking those shop-related enigmas while having an absolute blast! 🔥 Hang out with Alan Howe and Marshall Atkinson as they dive into the wonderful world of printing on this show. Whether you're grappling with screenprinting, embroidery, DTG, or ju…
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Ready to kick your Friday up a notch? Join the ultimate "Q&A With Alan & Marshall" and buckle up for a wild ride through the intricate world of decorated apparel! 🔥 Alan Howe and Marshall Atkinson, accompanied by the legendary Sean Kirkpatric, are here to unravel the mysteries of screenprinting, embroidery, DTG, and sprinkle in some business, sales…
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🚨 Unlock the secrets of the printshop universe with "Q&A With Alan & Marshall"! 🚨 This Friday, prepare for a rollercoaster of knowledge, laughs, and entrepreneurial wisdom. 🎢🤓 🔍 Stuck in the labyrinth of shop challenges? Fear not! Alan Howe and Marshall Atkinson are your guides to conquering the world of screenprinting, embroidery, DTG, and more. 🌐…
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🔥 Hang out with Alan Howe, Marshall Atkinson, and the mystical print guru, Sean Kirkpatrick, as they dive into the deep end of the printing pool. Whether you're battling screenprinting snafus or dancing with DTG demons, these guys are the knights in shining ink! 🛡️💰🎨 🚀 Prepare to transform your shop into a cash-cranking, gear-guzzling juggernaut! S…
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🎉 Dive into the ultimate Friday fun with "Q&A With Alan & Marshall"! 🎉 🔥 Join Alan Howe and Marshall Atkinson, along with special guests Beth Kerfes and Ray Smith of Avient, as they unravel the mysteries of bio-plastisol ink and more! 🌟 🚀 Say goodbye to shop-related puzzles and hello to profit-churning success! 🚀 💬 It's not just talk; it's your que…
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