When it comes to stories, there are so many that are out there from hanging out with your friends to spending time with a random person in your career field. The most important story, however, is the one of your life. The story of your life includes what obstacles and interactions have you had to become the person you are today and what continues to push you to succeed now. This podcast goes in depth with people across many backgrounds and experiences that will share their story of how they ...
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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Let me know what you think! In this conversation, Mark Kaufman shares his journey from being an athletic trainer to founding Athletico, a leading physical therapy provider. He discusses the importance of building relationships in sports medicine, the challenges of entrepreneurship, and the evolution of physical therapy practices. Kaufman reflects o…
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Episode 13: Master Sergeant Earl Plumlee
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Let me know what you think! In this episode of Life's Ambition Podcast, Master Sergeant Earl Plumlee shares his inspiring journey from a military family to becoming a Medal of Honor recipient. He discusses his early interest in military service, the rigorous training he underwent in the Marine Corps, and his experiences in reconnaissance. Earl refl…
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Episode 12: Rabbi Doris Dyen
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Let me know what you think! Doris Dyen shares her life journey from a childhood steeped in music and language to a career in ethnomusicology and editing, culminating in her role as a rabbi. She discusses the influence of his upbringing, the importance of music theory, and the cultural significance of music in society. Dyen emphasizes the value of p…
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Let me know what you think! Brad discusses his career journey from chemical engineering to packaging design and his current work in developing sustainable aerosol products. He shares his experiences with internships, the importance of taking advantage of opportunities, and the role of luck in his career. Brad also explains the challenges and innova…
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Let me know what you think! June D Barnard shares her life journey, from a rocky childhood to becoming a successful business owner. She emphasizes the importance of taking risks and being open to opportunities. June's career path includes working as a dental assistant, a customer service representative, and eventually rising to the position of vice…
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Let me know what you think! In this conversation, Justin Mulholland discusses his diverse career journey, from exploring different career paths to finding his passion for skateboarding and art. He shares his experiences in animal research and the ethical considerations involved. Justin emphasizes the importance of networking and making connections …
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Let me know what you think! In this conversation, Tedy Marko gives insight on his life as a retired FBI agent with expertise in counterintelligence in the Middle East. They discuss Tedy's experience in the FBI, his understanding of different cultures, and his perspective on international relations. Tedy shares examples of how cultural knowledge pla…
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Let me know what you think! Professor Daniel Howe discusses his journey into the planning field and the challenges and rewards of being a planner. He highlights the importance of public participation in the planning process and the impact it can have on creating better projects. He also discusses the growth and development of the Triangle area in N…
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Episode 6: Professor La'Meshia Whittington
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Let me know what you think! Professor La'Meshia Whittington discusses her work on redistricting and the impact of gerrymandering on voting maps. She shares her experience of joining a congressman in DC to address this issue and speaks at a press conference on the steps of the US Capitol. She also talks about her winding path in education, from stud…
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Let me know what you think! Tim Healy discusses his journey from politics to education and the intersection of the two. He emphasizes the importance of living a life of purpose and impact, whether through politics or education. He also highlights the significance of local politics and the need for students to understand its impact. Additionally, he…
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Let me know what you think! In this conversation, Zak Selwaeh shares his journey into videography and his passion for storytelling. He discusses his early beginnings in making videos with friends and the importance of learning how to tell a story before focusing on equipment. Zak talks about his transition to broadcasting and his experience working…
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Episode 3: Dr. Jennifer Richmond-Bryant
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Let me know what you think! Dr. Jennifer Richmond-Bryant discusses her career journey and the different tracks in academia, specifically focusing on the tenure track. She shares her experiences working at the EPA and conducting research on air quality. The conversation also touches on the monitoring and regulation of air pollutants, including the c…
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Let me know what you think! Joel Hughes joined the army right after high school and enlisted as an infantryman. He wanted to leave town quickly and start his future. He had the opportunity to work with Green Berets and was exposed to what special forces do in the army. Joel considered joining special forces but decided against it after some friends…
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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
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Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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Episode 1: Mark Lichtenstein
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Let me know what you think! Mark Lichtenstein discusses his career path from forest management to budgeting in the federal government. He highlights the challenges and rewards of working in budgeting and the importance of continuous learning. Mark also shares his experiences in the private industry and the government, comparing the two sectors. He …
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Fireflies.ai Product-Led Growth Journey with Krish Ramineni
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In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…
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Marketing Leadership with ActiveCampaign CMO Shay Howe
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In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…
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Increasing B2B Demo to Deal Win Rates with Mor Assouline
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In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
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In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companie…
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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
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In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…
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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
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In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…
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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content
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In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…
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B2B Conversion Copywriting That Drives Revenue with Eden Bidani
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In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…
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Why I Closed My Marketing Agency (and what's next for me)
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In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…
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Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
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In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
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In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…
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How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
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In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highligh…
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The 4 Pillars of B2B Software Sales with Matt Wolach
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In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scalin…
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How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt
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In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has le…
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Nick Jordan’s B2B SEO Strategies to Rank #1 without Backlinks
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In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights:• How to make SEO work for you wit…
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Followup CRM's Journey to 2000 Customers with Erick Vargas
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In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a le…
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How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor
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In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimizati…
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Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are curr…
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Leveraging AppSumo for Product Led Growth with Nachum Kligman
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlight…
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How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran
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In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his…
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How Andy Mowat’s Go To Market Strategy Is Growing Gated 40% Per Month
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In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights:●Andy discusses his career traje…
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How to Grow Your B2B SaaS with SEO with Jeremiah Smith
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In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. E…
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Guillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARR
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In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization featu…
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How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus
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In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by nigh…
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How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein
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Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/Av Aaron Zakowski
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How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale
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Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-sm…
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Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich
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In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in th…
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Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall
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Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-ani…
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How Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan Shank
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In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue.Check out the show notes and get links to all the resources mentioned in this episod…
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Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes
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On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically inc…
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How Facebook Ads Fueled Proof’s Rapid Growth with Dave Rogenmoser
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On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...Av Aaron Zakowski
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How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuen
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On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...Av Aaron Zakowski
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Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way
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On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...Av Aaron Zakowski
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Episode 10 - Positioning your SaaS for Success with April Dunford
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In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...Av Aaron Zakowski
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Episode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines
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In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...Av Aaron Zakowski
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