Bästa Guice podcaster (2024)

1
The Creative Leader ft. Tara Lawall 42:25

19d ago42:25

42:25

Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a ro…

1
Making Marketing Better ft. Ross Martin 55:28

1M ago55:28

55:28

Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are was…

1
Redefining the News ft. Tim Huelskamp 43:00

2M ago43:00

43:00

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking …

1
Creative Optimism featuring Lauren Smith 36:14

2M ago36:14

36:14

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airline…

1
A Culture of Learning featuring Joseph McBee 41:13

3M ago41:13

41:13

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation…

1
Immersive Brand Experiences featuring Maya Guice 39:40

3M ago39:40

39:40

Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse…

1
Brand Story Breakroom: Going the Extra Mile 27:00

4M ago27:00

27:00

Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience. This is Brand Story, a podcast celebrating the stories o…

1
Self-Doubt to Self-Acceptance featuring Lan Phan 51:22

5M ago51:22

51:22

Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more mea…

1
A Food Influencer's Life featuring Philip Tzeng 34:44

5M ago34:44

34:44

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goe…

1
Leveraging Your Humanity featuring David J.P. Fisher 46:40

6M ago46:40

46:40

Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building tru…

1
Harnessing the Potential of AI featuring Alison McCauley 50:48

6M ago50:48

50:48

In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. …

1
Crafting the Right Marketing Mix featuring Gina Michnowicz 42:18

7M ago42:18

42:18

Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns …

1
Creating a Video Content Strategy featuring Tom Langan 49:08

7M ago49:08

49:08

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legend…

1
Personal Branding on LinkedIn featuring Liam Darmody 39:22

8M ago39:22

39:22

For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his t…

1
The AI Mindset featuring Conor Grennan 40:38

8M ago40:38

40:38

AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era incr…

1
Content Marketing Simplified featuring Dana Herra 43:59

9M ago43:59

43:59

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trus…

1
Brand Story with Steve Gilman Trailer 0:30

9M ago0:30

0:30

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing age…

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Brand Story Breakroom: Magic Candy and Buzzword Bingo 13:27

9M ago13:27

13:27

What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode. This is Brand Story, a…

1
Empathy and Design featuring Jim Pietruszynski 26:30

9M ago26:30

26:30

70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today…

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Mission-Driven Branding featuring Kathryn Tuttle 46:13

10M ago46:13

46:13

Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brand…

1
Season 3 Favorite Moments 23:56

11M ago23:56

23:56

From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and o…

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Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More 19:51

12M ago19:51

19:51

How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode. This is Brand S…

1
Assembling a Brand with Dr. Emmanuel Probst 40:02

1y ago40:02

40:02

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer…

1
Building Brand with Unreasonable Hospitality featuring Will Guidara 44:06

1y ago44:06

44:06

When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career j…

1
Brand Story Breakroom: Brands that Live their 'Why' 18:13

1y ago18:13

18:13

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘w…

1
Brand Purpose Before Profit featuring Miyoko Schinner 39:10

1y ago39:10

39:10

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of s…

1
The Art of Visual Storytelling featuring Wade Forbes 39:27

1y ago39:27

39:27

Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better us…

1
The Impact of Culture featuring Dr. Marcus Collins 44:21

1+ y ago44:21

44:21

Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the Universi…

1
Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More 14:03

1+ y ago14:03

14:03

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marke…

1
Brand Story Breakroom: Lifestyle Branding with YETI and Disney 15:29

1+ y ago15:29

15:29

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdr…

1
The Empowered No featuring Vanessa Patrick 33:44

1+ y ago33:44

33:44

Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and t…

1
Reimagining Inclusion featuring Mita Mallick 39:28

1+ y ago39:28

39:28

Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own per…

1
Brand Story Breakroom: Coke and Pepsi 15:48

1+ y ago15:48

15:48

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand. Thi…

1
Building Brand Value featuring Carolyn Walker 34:02

1+ y ago34:02

34:02

What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with per…

1
Brand Story Breakroom: Consistency and Knowing Your Audience 16:00

1+ y ago16:00

16:00

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both yo…

1
Overcoming Fear and Burnout featuring Jahmaal Marshall 31:50

1+ y ago31:50

31:50

Wondering how to become a more successful leader? Jahmaal Marshall would say the key lies in self-awareness. As a certified counselor, consultant, and CEO of Listen Then Speak, Jahmaal coaches leaders on identifying their behaviors and how to lean on both their strengths and weaknesses. In this episode of Brand Story, we hear from Jahmaal about the…

1
Brand Story Breakroom: Chewy and Liquid Death 15:24

1+ y ago15:24

15:24

Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their…

1
Embracing Effective Communication featuring Karen Nicholas 44:41

1+ y ago44:41

44:41

Do you talk to people, or do you just talk at them? Karen Nicholas discusses the important difference in this episode of Brand Story. As a strategic communications professional and freelance writer, she helps others improve their communication skills to better engage with employees and ensure messaging connects. In this episode, you’ll hear from Ka…

1
Developing Creative Leaders featuring Vann Graves 45:31

1+ y ago45:31

45:31

Vann Graves was told early on in his advertising career — don’t fall in love with your work, respect your work. As creators, we always need to balance our visions with what the client actually needs, so being fearless and open to new ideas is paramount to finding success in the business world. As the Executive Director of the VCU Brandcenter, Vann …

1
Building Relationships on LinkedIn featuring Tara Horstmeyer 41:27

2y ago41:27

41:27

Tara Horstmeyer has three tips for interacting on LinkedIn. Be real. Be relatable. Be relational. As a LinkedIn professional and the owner of Happy Worlds, Tara knows the value in building relationships, and encourages others to stop lurking and create from the heart. In this episode, you’ll hear from Tara about the opportunities for connections on…

1
Purpose-Based Branding featuring Laura Hutfless 40:35

2y ago40:35

40:35

For Laura Hutfless, starting FlyteVu was about more than just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about …

1
The Entrepreneur's Journey featuring Suzanne Bergmeister 41:16

2y ago41:16

41:16

Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneu…

1
Playing the Long Game featuring Dorie Clark 37:41

2y ago37:41

37:41

It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize th…

1
The Art of Social Selling featuring Steve Watt 40:46

2y ago40:46

40:46

As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on …

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Adding Value with Podcasting Featuring Rich Cardona 54:15

2y ago54:15

54:15

Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building …

1
The Value of Brand featuring Michael Smith 49:32

2y ago49:32

49:32

Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the b…

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Marketing Your Company Values featuring Kelsey Dean 32:59

2y ago32:59

32:59

Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episod…

1
Cultivating Emotional Optimism featuring Claude Silver 35:29

2y ago35:29

35:29

Claude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she’s breaking down the process and discussing the importance of lea…

1
Lead Like a Girl featuring Dalia Feldheim 44:09

2y ago44:09

44:09

Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic…

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Representation Matters featuring Mita Mallick 53:16

2y ago53:16

53:16

Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in ma…

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