Redefining the News ft. Tim Huelskamp

Brand Story

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/

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Chapters:

(00:33) Tim Huelskamp: CEO of 1440

(01:56) How 1440 Was Started

(02:42) How Mainstream Media is Letting Us Down

(05:45) How 1440 is Different

(07:54) Expert Writers

(09:35) Delighting the Reader

(10:59) People-First Culture at 1440

(15:01) How Tim's Background Supports His 1440 Work

(20:40) Presenting Unbiased Information: Content Curation

(25:10) Easy Access to Rabbit Holes

(26:26) What Great Brands Do

(27:13) Mindful & Ethical Ads

(31:43) Meaning Behind the 1440 Name

(32:54) What's Next?

(35:43) This Chapter in Tim's Life

(39:12) Learning the Impact of Iconic Branding

(40:47) Advice to Younger Self