Bästa Sports Machine podcaster (2024)

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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams 7:33

1d ago7:33

7:33

In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to the ticket sales team: M…

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65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview 25:43

9d ago25:43

25:43

In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will …

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64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State 46:53

16d ago46:53

46:53

Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, cr…

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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media 23:47

25d ago23:47

23:47

In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTok shop, generating leads…

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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions 33:22

1M ago33:22

33:22

In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains the products and service…

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61 - 2 Ways to Use AI To Help You Sell More Tickets 8:55

1M ago8:55

8:55

In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights from ticketing…

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60 - What's Working Now on TikTok with Luke Sawhook of the Hudson Valley Renegades 28:36

2M ago28:36

28:36

Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tip…

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59 - How Data-Driven Messaging Drives More Ticket Sales 40:56

2M ago40:56

40:56

In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of…

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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing 13:18

2M ago13:18

13:18

In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back …

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57 - Mini-Plan Marketing (Part 1) - Off-Season Marketing 13:43

2M ago13:43

13:43

Part 1 of the 2 Part Series: This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and teams often choose the most popular games or games they want to sell out for these plans. The goal of mini-plans is to eventu…

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56 - What's Working Now with META Ads with Ralph Burns 42:19

2M ago42:19

42:19

In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency. Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasizing the importance of cr…

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55 - K.I.S.S. Your Way to Improving Your Marketing 6:19

3M ago6:19

6:19

In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes the importance o…

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54 - FanSaves Co-Founder Kris McCarthy on How Teams Can Stop Doing Paper Coupons for Sponsors 27:57

3M ago27:57

27:57

In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital platform that offers fan…

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53 - How to Create A 30 Days to Opening Day Marketing Calendar 11:20

3M ago11:20

11:20

In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more.…

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52 - Promotional Giveaway Hot Items & Trends (Interview with Destroyer Promotional Products) 45:12

3M ago45:12

45:12

In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer.Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importance of creativity and cus…

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51- How to Use Testimonials to Sell More Tickets 10:14

4M ago10:14

10:14

In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights fiv…

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50 - What Troy Murphy (Golden State Warriors) Teaches us About Using Our Data 13:10

4M ago13:10

13:10

In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics. I dive into the story of Troy Murphy of the Golden State Warriors. Troy Murphy was a 6 foot-11 power forward out of Notre …

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49 - The Differences Between Boosted Posts & Meta Ads 14:26

4M ago14:26

14:26

In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page. It's a quick and easy way to get your c…

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48 - Brand Launching 101 with Ryan Foose from Fooser Sports 23:26

5M ago23:26

23:26

In this podcast interview, Jeremy Neisser sits down with Ryan Foose from Fooser Sports to discuss all things branding in the sports industry. Ryan shares his background in design and his experience working with sports teams to launch and rebrand their brands. They discuss the misconception of what a brand is, the importance of considering all aspec…

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47 - Texting Your Fans with Austin Noonan from Vozzi 25:11

5M ago25:11

25:11

In this episode, Jeremy Neisser interviews Austin Noonan, the Senior Vice President of Partnerships at Vozzi, a sports-specific text messaging platform. They discuss the benefits of using texting to communicate with fans and sell more tickets. They also explore best practices, integrations with ticketing software, and examples of how teams can use …

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46 - The Pros/Cons To Adding Texting To Your Marketing 14:01

5M ago14:01

14:01

In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the con side, he mentions t…

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45 - What is Remarketing & How Can You Use It To Sell More Tickets 11:56

5M ago11:56

11:56

In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. The host explains the benefits of remarketin…

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44 - 3 Ways To Collect More Email Addresses From Your Website 14:45

6M ago14:45

14:45

In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the p…

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43 - Black Friday/Cyber Monday Marketing Planning 10:29

6M ago10:29

10:29

In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences. Neisser then explains the pre-promotion phase, …

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42 - Stockton Cargo President Lee Neves Shares Insight to First-Year Success 46:12

6M ago46:12

46:12

I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including: 1. How he leveraged free TV coverage 2. How he used videos on social media to increase ticket sales 3. Selling out games at a community college Takeaways Schedule games on Saturdays to make the…

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41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson 28:57

6M ago28:57

28:57

Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using it effectively …

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40 - Savannah Bananas President Jared Orton Talks Social Media & Improving the Fan Experience 28:10

6M ago28:10

28:10

In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making baseball fun and creating …

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39 - What's Your Focus? 5:12

7M ago5:12

5:12

The Summer Ball Summit highlighted the importance of constantly improving the fan experience in sports marketing. Teams are shifting their focus from solely making money to creating an unforgettable experience for fans. This shift involves enhancing in-game entertainment, social media engagement, and overall brand growth. The ultimate goal is to pr…

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38 - Case Study: 15% Attendance Increase - How The Stockton Ports Did It 27:06

7M ago27:06

27:06

Case Study: In full disclosure, the Stockton Ports are a client of mine. I started working with Chris Zavaglia in May of 2023. The WINS from the season: 15% increase in total attendance 3 sell-outs most since 2019 $12K increase in online ticket sales Chris and I dig into the following topics: 1. Immediate takeaways from what we started working on i…

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37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing 9:54

7M ago9:54

9:54

In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences are individuals who have little to no prior interaction or familiarit…

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36 - 3 Metrics for Proof of Performances That Increase The Value of the Partnership 11:37

7M ago11:37

11:37

In this episode, host Jeremy Neisser discusses the importance of proof of performance (POP) for marketing directors in sports. He highlights three metrics that should be included in POPs to increase the value of sponsorships: views and impressions, social media impressions, and fan data. By including these metrics, marketing directors can demonstra…

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35 - Small Budget But Lofty Ticket Sales Goals? Do These 3 Things 12:56

8M ago12:56

12:56

In this episode, Jeremy Neisser shares three cost-effective and actionable marketing strategies to sell more tickets. He emphasizes the importance of targeted marketing rather than spraying and praying. The strategies discussed include retargeting website visitors, using Awarity for digital marketing, capturing more emails on the website, and runni…

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34 - Leveraging Your Brand's Identity with Katie Woods of Wichita Sports Commission 34:16

8M ago34:16

34:16

Katie Woods from the Wichita Sports Commission joins Jeremy Neisser to discuss the marketing strategies for the NBC World Series. They talk about the history of the tournament, the importance of understanding the audience, and the use of influencers and local partnerships to promote the event. They also discuss the challenges of marketing multiple …

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33 - A 5 Minute Hack That Gives Your Group Sales Team 100s of Leads 7:07

8M ago7:07

7:07

In this episode, Jeremy Neisser shares a simple hack that can provide a group sales team with hundreds of leads in just five minutes. The hack involves creating a list of single game buyers, organizing the list by email addresses, and providing the leads to the group sales team. By targeting individuals who have already attended games, the group sa…

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32 - How to Use AOV to Plan Your Marketing 10:14

8M ago10:14

10:14

In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue goals and track ticket sales by sources. He also emphasizes the importance of analyzing email revenue and…

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31 - Know Exactly How Much A Ticket Buyer Is Worth Using One Tool 8:19

8M ago8:19

8:19

In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experience…

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30 - Using Data: 3 Email Marketing Tips To Sell More Tickets 7:31

8M ago7:31

7:31

In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams generally have higher open rates, their click-through rates can be low. Jeremy p…

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29 - Impressions vs Accounts Reached - What’s the Difference? 5:33

9M ago5:33

5:33

In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies. Takeaways Accounts reached refers to the number of unique accounts that have seen your content, while impre…

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28 - How the Hillsboro Hops Get 4-to-1 ROI Using Awarity 21:53

9M ago21:53

21:53

Casey Sawyer from the Hillsboro Hops shares how they have used Awarity to achieve a 4 to 5 to 1 return on ad spend. They have been working with Awarity since the 2021 season and have found it to be a highly effective digital advertising platform. They upload creative assets, mainly still banner ads, and have a high level of customization in terms o…

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27: Why Impressions Are Important BUT NOT the Only Metric You Should Track 7:51

9M ago7:51

7:51

In this episode, Jeremy Neisser discusses the importance of looking beyond impressions as a key metric in sports marketing. He highlights three other metrics that provide deeper insights into campaign performance: ticket sales, conversion rate, and website traffic. By tracking these metrics, sports marketers can better understand the effectiveness …

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26 - Boosting Ticket Sales: Key Off-Season Marketing Strategies You Can't Afford to Miss 9:41

9M ago9:41

9:41

In this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, and using data. These strategies are crucial for sports teams and organizations during the off-season to prepare for the upcoming year. The host emphasizes the value of email marketing, the importance of video cont…

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25 - What The Barbie Movie Teaches Us About Email Collecting 7:36

9M ago7:36

7:36

In this episode, Jeremy discusses how the Barbie movie generated hype and sales through partnerships with various brands. He emphasizes the importance of leveraging other people's email lists and social media followings to grow your own fanbase. Jeremy provides examples of how sports teams can form marketing partnerships with local businesses, nonp…

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24 - 3 Tactics to GROW your LinkedIn without Sounding Salesy 6:46

9M ago6:46

6:46

In this episode, Jeremy Neisser discusses the importance of having a complete LinkedIn page for sports teams or athletics departments. He provides three strategies to grow your LinkedIn page and reach more decision makers: tagging or mentioning companies, inviting employees to follow the page, and posting video content. Jeremy Neisser emphasizes th…

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23 - Unlocking the Power of LinkedIn: Why Sports Teams Need a LinkedIn Page 9:13

10M ago9:13

9:13

In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to t…

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22 - How to buy Billboards For CHEAP to Promote Your Games 7:59

10M ago7:59

7:59

In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games. I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently. Digital bil…

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21 - The 3 Audiences You Should Have In Your Meta Business Suite 9:33

10M ago9:33

9:33

In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for t…

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20 - How Talent Acquisition/Recruiting for Sports Teams Has Changed Since Covid 33:19

10M ago33:19

33:19

In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company. He discusses the importance of culture, work-life balance, and transparen…

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19 - How Marketing Directors Can Help Ticket & Sponsorship Sales Teams 31:43

10M ago31:43

31:43

In this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors. The conversation covers topics such as the importance of planning and execution in marketing, utilizing all platforms for marketing, tracking ticket sales, supporting sales and sponsorship teams, using social media to ge…

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18 - Beyond the Field: Harnessing College Athletes' Influence to Boost Game Attendance 34:46

11M ago34:46

34:46

In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes. We dive into: 1. What is NIL & some of the rules related to it 2. What is the best way to connect with local athletes 3. How to craft a pitch that is a win-win for both parties 4. Why social media is the biggest driver for NIL …

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17 - How Often Should You Post on Social Media 14:45

11M ago14:45

14:45

In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams. The host suggests creating a social media shot list that reflects the team's story and using analytics to det…

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