41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson

Sports Marketing Machine Podcast

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Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book.
Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using it effectively in marketing. Traditionally, sports teams position themselves as the heroes, but they should instead position their customers as the heroes and themselves as the guides.
The Savannah Bananas are a successful example of a team that has implemented this approach. Dr. Peterson also provides insights on creating effective email newsletters and the importance of providing value to fans.
Dr. J.J. Peterson and I dig into:
-What is StoryBrand and how can teams use it to sell more tickets
-Why is it important to position your fans as the hero?
-Creating social media content using story and how it helps you build a better connection with your fan base
-To better approach than promoting "email newsletters" on your website
Dr. J.J. Peterson wrote the book Marketing Made Simple and is the co-host of the Marketing Made Simple podcast
Links mentioned:
StoryBrand Framework download
Hire a StoryBrand Guide
-The above to the book is an affiliate link. If you buy the book (LIKE I DID!) I will get a small commission.
Takeaways

• The Story Brand Framework helps create clear messaging by understanding how story works and using it effectively in marketing.
• Sports teams should position their customers as the heroes and themselves as the guides in their marketing.
• The Savannah Bananas are a successful example of a team that has implemented the Story Brand Framework.
• Email newsletters should focus on providing value to fans rather than just sharing information.
• Teams should test different titles and lead generators for their newsletters to increase sign-ups.
• Incremental improvements in various marketing strategies can lead to long-term success for sports teams.

Sound Bites

• "Your customer or your fan is the hero of the story."
• "The Savannah Bananas are just amazing at positioning their fans as the hero of the team."
• "Identify what your customer wants and the problem that gets in the way for them."

Chapters

00:00 - Introduction to the Story Brand Framework

05:09 - The Success of the Savannah Bananas

10:19 - Creating Clear Messaging with the Story Brand Framework

25:19 - Accessing the Story Brand Framework and Hiring a Guide

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