30 - Using Data: 3 Email Marketing Tips To Sell More Tickets

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser shares three email marketing optimization tips to help sports teams sell more tickets. He emphasizes the high ROI of email marketing and identifies areas of improvement, specifically open rates and click-through rates. While sports teams generally have higher open rates, their click-through rates can be low.

Jeremy provides strategies to increase click-through rates, such as having clear calls to action, writing punchy emails, and optimizing image sizes. The episode concludes with a summary of the main takeaways and a call to action for listeners to seek further assistance.

Takeaways

• Email marketing has a high ROI for sports teams.
• Sports teams often have higher open rates than brick and mortar businesses.
• Increasing click-through rates can lead to more ticket sales.
• Tips for improving click-through rates include clear calls to action, punchy writing, and optimizing image sizes.

Chapters

00:00 - Introduction

00:43 - The Power of Email Marketing

01:11 - Areas of Improvement: Open Rates and Click-Through Rates

03:04 - Increasing Click-Through Rates

04:25 - Tips for Writing Effective Emails

05:21 - Optimizing Image Sizes

06:18 - Summary and Takeaways

07:16 - Call to Action

There are typically four main stats with email marketing:

• List size
• Open rates
• Click-thru rates
• Ticket Sales

Using data from open rates and click-thru rates provides you with tremendous insight into how you are doing selling tickets with your emails
HubSpot Report
MailChimp Report

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