Why Hiding Your Company’s Mistakes Could Be Costing You Sales

Shopify Masters

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State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

för 25 dagar sedan22:08

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22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

för ungefär ett år sedan 38:41

MP3•Episod hem

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.

For more on Elavi and show notes click here.

601 episoder

Why Hiding Your Company’s Mistakes Could Be Costing You Sales

Shopify Masters

437 subscribers

published för ungefär ett år sedan

Dela

MP3•Episod hem

For more on Elavi and show notes click here.

601 episoder

Alle afleveringen

1
Why Every Sephora Store Wants Tower 28 Beauty Products 45:39

för 13 hours sedan45:39

45:39

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success. Watch Amy's video interview here. For more on Tower 28 and show notes click here.

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The Art of Curating Products and Building Community as a Retailer 31:28

för 6 dagar sedan31:28

31:28

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers. Here's some of her tips for other small retailers. For more about Salt & Sundry: https://www.shopify.com/blog/salt-and-sundry-retail Subscribe to the Shopify Masters YouTube channel for video episodes.…

1
Inside True Classic’s Billion-Dollar Content Marketing Playbook 33:03

för 8 dagar sedan33:03

33:03

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts. Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.

1
The Recipe for Launching Your Second Product 32:35

för 13 dagar sedan32:35

32:35

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.…

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Inside the Merch Model That Reduces Waste and Increases Sales 40:07

för 15 dagar sedan40:07

40:07

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands. For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise To see more video interviews, subscribe to the Shopify Masters Youtube channel.…

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Everything You Need to Know About Building Supply Chains 36:06

för 20 dagar sedan36:06

36:06

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business. For more on Diaspora Co. and show notes click here.

1
Maximize Your Margins as an Ecommerce Founder 34:23

för 22 dagar sedan34:23

34:23

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping. For more about Andrew Faris: https://www.shopify.com/blog/andrew-faris-pnl…

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Break Into an Established Market With These Retail Strategies 31:15

för 27 dagar sedan31:15

31:15

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here.

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Creating Media Moments with A PR Expert 34:14

för 29 dagar sedan34:14

34:14

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

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Creative Strategies to Fundraise Without Sacrificing Ownership 35:59

för 5 weeks sedan35:59

35:59

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business. For more on Sani and show notes click here.

1
The Business Pivot That Led to More Customers and Happier Suppliers 34:44

för 5 weeks sedan34:44

34:44

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers. For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationships Subscribe to the Shopify Masters YouTube channel for video interviews.…

1
How to Scale Quickly Without Funding 32:08

för 6 weeks sedan32:08

32:08

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here.

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When a Passion for Plants Grows Into a Business 33:59

för 6 weeks sedan33:59

33:59

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses. For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-business Subscribe to the Shopify Masters YouTube channel .…

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The Key to Balancing Profitability & Sustainability 30:24

för 7 weeks sedan30:24

30:24

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on My Skin Feels and show notes click here.

1
The Future of DTC: Funding Strategies and Using AI 37:34

för 7 weeks sedan37:34

37:34

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI. For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing Subscribe to the Shopify Masters YouTube channel for video interviews.…

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