Episode 537 - The First Gatekeeper - The Reticular Activating System (RAS)

Maximize Your Influence

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This Is Woman's Work with Nicole Kalil

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How To Pitch Yourself (And Get A Yes) | 300 27:52

för 7 dagar sedan27:52

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We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

för ungefär ett år sedan 20:47

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The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information.

Latent Learning - How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper - The Reticular Activating System (RAS). I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence. Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

DEAL OF THE WEEK

554 episoder

#Business #Influence #Kurtmortensen #Lawsofcharisma #Maximizeyourinfluence #Maximuminfluencepersuasioniq #Networkmarketing #Personaldevelopment #Persuasion #Realestate #Sales #Motivation #Self-Improvement #Kurt Mortensen #Podcasting Education

Episode 537 - The First Gatekeeper - The Reticular Activating System (RAS)

Maximize Your Influence

112 subscribers

published för ungefär ett år sedan

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MP3•Episod hem

Latent Learning - How We Subconsciously Pick Up Information

DEAL OF THE WEEK

554 episoder

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Maximize Your Influence

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Episode 557 - The Halo vs Horn effect, What’s Your First impression? 20:26

för 6 dagar sedan20:26

20:26

This episode delves into the psychology of first impressions, focusing on the halo and horn effects. The halo effect is when one positive trait of a person influences our perception of their other qualities, while the horn effect is when one negative trait does the same negatively. Kurt discusses how these cognitive biases impact persuasion and influence, offers practical tips for maximizing positive first impressions, and shares real-life examples and academic studies. He also answers a listener email about these effects and provides actionable advice on improving personal and professional interactions. OFFER OF THE WEEK…

Maximize Your Influence

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Episode 556 - Why Being Authentic, Genuine, And Authentic Builds Trust 20:52

för 13 dagar sedan20:52

20:52

This episode explores the importance of being authentic and genuine to build trust. Kurt discusses the historical origins of the word "sincere" and its significance in modern persuasion. He highlights the necessity of adapting persuasion strategies to individual preferences and cultural differences, emphasizing the shift from the golden rule to the platinum rule. Can Laughter Make Our Lives Better? Researchers Say Yes The episode also covers the negative impact of poor customer service, the benefits of humor in persuasion, and the value of consistency and reliability. Additionally, Kurt answers a listener's question about why authenticity is increasingly important, attributing it to a general decline in trust and the rise of transparency in the digital age. He advises on how to cultivate authenticity through honesty. Elevate your personal growth journey with Influence University, where you'll learn powerful techniques to enhance your mindset, boost your confidence, and achieve your goals! CLICK HERE…

Maximize Your Influence

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Episode 555 - Boil The Frog: How To Change That Stubborn Mind And Close-Minded Person 20:48

för 20 dagar sedan20:48

20:48

In this episode Kurt explores effective methods for influencing and persuading stubborn individuals. He delves into the Boomerang effect, the importance of patience, and techniques like foot-in-the-door to gradually change minds. Sleepless and selfish: Lack of sleep makes us less generous The episode also touches on the significance of sleep on social behavior and the impact of presenting evidence and finding common ground in contentious discussions. Kurt also concludes with practical advice on engaging in open, empathetic dialogues to sway hardheaded individuals. Ready to skyrocket your influence and turn your passion into profit? Discover the secrets at Influence University that successful people don't want you to know! Here…

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Episode 554 - The Images, Symbols, And Gestures That Trigger Distrust 20:40

för 27 dagar sedan20:40

20:40

In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines’ strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move. Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity. Random Acts of Kindness Make a Bigger Splash Than Expected Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively. Offer of the week…

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Episode 553 - Color Psychology And How It Triggers Emotions And Persuasion 20:53

för 5 weeks sedan20:53

20:53

In this episode Kurt Mortensen delves into the world of color psychology and its impact on emotions and persuasion. He explores how different colors can trigger subconscious feelings and influence behaviors, both positively and negatively. The discussion includes practical examples such as how color affects appetite, the perception of products, and even the success of sports teams. Color Psychology: How Color Affects Your Emotions And Why Kurt also touches on common cognitive biases like the Horn Effect and their impact on persuasion. Listeners are encouraged to be more mindful of color choices in various contexts, from clothing to branding, to enhance their persuasive abilities. The episode wraps up with an engaging "Fact or Fiction" segment about color psychology, sent in by a listener, and a promotion for Influence University. DEAL OF THE WEEK…

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Episode 552 - How Music And Sounds Trigger Feelings And Can Enhance Influence 21:36

för 6 weeks sedan21:36

21:36

This episode discusses the power of music and sound in persuasion and influencing emotions. Kurt explores how different types of music can trigger specific emotional responses and affect behaviors, such as enhancing shopping experiences, reducing stress, and increasing productivity. 5 Ways to Make Sweet Music for Your Business The Monkey Business Illusion Through anecdotes and research findings, he explains that music can be a strategic tool in sales, customer service, and personal interactions to create the right mood and build rapport. Kurt also includes a "Persuasion Blunder" segment and tips on using music effectively in various settings. PS Lifetime membership to Gold Influence University Save 65% - HERE…

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Episode 551 - How To Handle The Heckler, Jerk, Or Critic 21:50

för 7 weeks sedan21:50

21:50

In this episode, Mortensen discusses strategies to handle hecklers, critics, and disruptive individuals in various settings, from business meetings to public speaking engagements. He emphasizes the importance of maintaining composure, using humor, and understanding the motivations of hecklers to effectively manage disruptions. Being a selfish jerk doesn’t get you ahead, research finds Mortensen also shares research findings on the negative long-term impact of disagreeable behaviors in professional environments and provides practical advice for dealing with different types of hecklers, ultimately aiming to enhance one's influence and leadership abilities. Unlock your potential and turn your passion into profit with the exclusive offer from Influence University! Click Here…

Maximize Your Influence

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Episode 550 - Feel, Act, And Radiate More Charisma And Confidence 20:57

för 8 weeks sedan20:57

20:57

This episode discusses strategies for building charisma and confidence, particularly in the context of persuasion and public speaking. Kurt provides tips on body language, vocal variety, and mental preparation. He also emphasizes the importance of self-efficacy, using Albert Bandura’s research to outline methods for boosting confidence. Additional topics include cause marketing, the significance of appearance, and the difference between confidence and arrogance. Self‐Efficacy - Albert Bandura Unlock the secrets to mastering influence and persuasion with our exclusive Influence University program—transform your personal and professional relationships today! Click Here…

Maximize Your Influence

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Episode 549 - The Fake No - That Knee Jerk Reaction 19:49

för 9 weeks sedan19:49

19:49

This episode delves into the concept of the "fake no" and knee-jerk reactions. Mortensen explores how subconscious triggers can lead to unwarranted objections and resistance from prospects. He uses various anecdotes, including a wedding reception at a funeral home and a study on desk organization, to illustrate how perceptions and subconscious triggers play a role in influencing decisions. Mortensen also addresses how salespeople can sometimes create their own resistance through their expectations and fear of objections, particularly around pricing. He provides tips on maintaining a positive demeanor and managing expectations to avoid manifesting these objections. The episode also includes listener emails, such as one from Antonio in Italy, and emphasizes the importance of understanding and overcoming objections to improve persuasion skills. What Your Desk Reveals About Your Personality Deal of the week…

Maximize Your Influence

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Episode 548 - Double Down On Dissonance 20:39

för 10 weeks sedan20:39

20:39

This episode explores the Law of Dissonance, a key strategy in persuasion that helps individuals convince themselves. Kurt introduces the concept by explaining cognitive dissonance, a psychological conflict between beliefs and actions that causes discomfort and leads individuals to change their attitudes or behaviors. Immortality in the afterlife as cognitive default He shares personal anecdotes and studies demonstrating this phenomenon, such as people hesitating to sign a contract selling their soul. Mortensen also offers practical tips on how to employ dissonance in persuasion, how it assists in commitment building, and the importance of aligning with people's beliefs to facilitate easier decision-making and increase influence. Deal of the week…

Maximize Your Influence

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Episode 547 - How Humor Deflects Objections and Increases Influence 20:59

för 11 weeks sedan20:59

20:59

In this episode Kurt discusses the impact of humor on persuasion, motivation, and influence. He explains how humor can build rapport, capture attention, and create positive emotional connections. Kurt also talks about the benefits of using humor in the workplace, including increased creativity, job satisfaction, and team performance. He shares tips on how to effectively incorporate humor into sales and presentations, and addresses the importance of being relevant and appropriate to avoid offending your audience. Finally, he highlights the professional advantages of having a sense of humor and encourages listeners to practice and strategically use humor to enhance their persuasive abilities. Understanding Trust Issues: What They Are and How to Overcome Them Deal of the week…

Maximize Your Influence

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Episode 545 - The Buying Decision - How To Reduce Risk Maximize Reward 20:49

för 13 weeks sedan20:49

20:49

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth. Self-awareness can drive behavior change, reprogram the brain’s reward system GOALS OFFER OF THE WEEK…

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Episode 544 - Guaranteed Goals - The Science Of Maximum Success 20:42

för 14 weeks sedan20:42

20:42

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success. The Psychology of the Sour Grape Effect Claim your Millionaire Psychology Offer of the week HERE…

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Episode 543 - How To Read Thoughts And Minds - How Does Cold Reading Work 21:09

för 15 weeks sedan21:09

21:09

This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion. Going up against a rival makes us take more risks This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others. What is your Persuasion IQ? Click HERE for FREE assessment…

Maximize Your Influence

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Episode 542 - Learned Optimism vs Learned Helplessness Per Martin Seligman 21:26

för 17 weeks sedan21:26

21:26

In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement. The Power of Small Wins The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.…

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