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Leverage the Competition: Use Your Competitors’ Networks to Win Clients
Manage episode 449081341 series 2829175
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
👉 Watch the full training and claim your bonus: https://www.kaffeen.club/3-simple-ways-training-register
Why Leverage Competitors and Advocates?
Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.
Key Takeaways:
1.Identify Competitors and Advocates:
•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.
•These individuals already have access to the clients you’d like to connect with, giving you a head start.
2.Use LinkedIn’s ‘Connections of’ Feature:
•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.
3.Refine Your Audience:
•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.
4.Create Custom Lists:
•Organise these prospects into a list and personalise your outreach. Mention the mutual connection in your message to make the approach feel warm and natural.
Why This Strategy Works:
By leveraging existing connections, you can bypass cold outreach and connect with people who are already aware of your industry. This saves time and increases your chances of building relationships with prospects who are genuinely interested in your offer.
Want to Learn More?
Ready to boost your client acquisition by tapping into your competitors’ and advocates’ networks? In our full training, we cover the step-by-step process to implement this strategy and more. Click here to join the live training
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
110 episoder
Leverage the Competition: Use Your Competitors’ Networks to Win Clients
Kaffeen Espresso | Supercharged Agency New Business & Marketing
Manage episode 449081341 series 2829175
Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your services. Join us to learn how to tap into these networks to grow your LinkedIn following and client base.
👉 Watch the full training and claim your bonus: https://www.kaffeen.club/3-simple-ways-training-register
Why Leverage Competitors and Advocates?
Your competitors have likely built relationships with the exact type of clients you want to reach, while advocates—supporters of your business who aren’t direct competitors—may also have connections to your target audience. Using their LinkedIn networks, you can reach high-quality prospects already familiar with your industry.
Key Takeaways:
1.Identify Competitors and Advocates:
•Start by making a list of competitors who offer similar services and advocates who have referred you business in the past.
•These individuals already have access to the clients you’d like to connect with, giving you a head start.
2.Use LinkedIn’s ‘Connections of’ Feature:
•LinkedIn Sales Navigator allows you to view connections of a specific person. Simply enter the name of a competitor or advocate, and Sales Navigator will show you their connections.
3.Refine Your Audience:
•Use filters like job title, location, or industry to narrow your search. This helps you focus on the most relevant prospects for your business, such as marketing directors in the creative sector.
4.Create Custom Lists:
•Organise these prospects into a list and personalise your outreach. Mention the mutual connection in your message to make the approach feel warm and natural.
Why This Strategy Works:
By leveraging existing connections, you can bypass cold outreach and connect with people who are already aware of your industry. This saves time and increases your chances of building relationships with prospects who are genuinely interested in your offer.
Want to Learn More?
Ready to boost your client acquisition by tapping into your competitors’ and advocates’ networks? In our full training, we cover the step-by-step process to implement this strategy and more. Click here to join the live training
P.S. Whenever you’re ready, here are three ways I can help you get more clients, more money and more time:
- Listen to this podcast episode and identify your agency archetype so you know exactly how to market and sell your services - £0.
- Get your marketing and new business plan active and find regular client projects without breaking the bank - £1796.
- Get my eyes on your business for the next quarter and scale to reach regular £30k plus new business opportunities - £4500.
110 episoder
Alla avsnitt
×1 The 30-Minute Marketing Ritual: Effortless Content Creation 15:26
1 3 Simple Ways to Get Leads from LinkedIn Without Content or Ads 1:05:15
1 From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith 55:11
1 Leverage the Competition: Use Your Competitors’ Networks to Win Clients 21:16
1 How to Expand Your Market with LinkedIn’s Geographical Filters 19:26
1 Navigating 2024: Email Marketing Strategies, Business Shifts, and Overcoming Challenges with Eman Ismail 1:04:24
1 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads 38:13
1 What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency? 21:48
1 Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios 40:56
1 Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 30:04
1 Greatest Hits: Jason Gibb, Co-Founder Of Bread & Jam 46:51
1 Greatest Hits: Part 1: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 38:32
1 Greatest Hits: Ben Vear, Commercial Director At Minor Figures 45:12
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