Working With Clients to Create a Smooth Testing Journey

Leveraging the Laboratory

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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

1
180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 22:07

för 22 dagar sedan22:07

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What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

för ungefär ett år sedan 26:03

MP3•Episod hem

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with outreach solutions strategists Ellen Dijkman Dulkes and Brianne Newton for the second part of their discussion on minimizing visible impact to the customer when there are bumps in the road.

Their discussion includes practical, actionable tips to:

Make it easier for providers to order the right tests.
Enhance the patient experience.
Prepare specimens for testing and transport to prevent errors and confusion.
Solve reoccurring issues, address operational challenges, and navigate billing concerns.

Listen to part one of their discussion, “How to Minimize Operational Disruptions in an Outreach Program,” for more on the internal response to inclement weather, technology outages, staffing shortages, and more.

34 episoder

#MBA #Fitness #Business #Medicine #Mayo Clinic Podcast For Laboratory #Laboratory Medicine #Laboratory Outreach #Healthcare #Lab #Mayo Clinic #Clinical #Hospital Lab #Outreach #Community Hospital #Lab Development #Lab Services

Working With Clients to Create a Smooth Testing Journey

Leveraging the Laboratory

published för ungefär ett år sedan

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MP3•Episod hem

Their discussion includes practical, actionable tips to:

Make it easier for providers to order the right tests.
Enhance the patient experience.
Prepare specimens for testing and transport to prevent errors and confusion.
Solve reoccurring issues, address operational challenges, and navigate billing concerns.

34 episoder

Alla avsnitt

1
Elevating Clinical Lab Websites in a Changing Technology Landscape 22:40

för 2 dagar sedan22:40

22:40

In this episode of the “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Travis Engelhaupt, digital experience director, and Naomi Lovell, project manager. Together, they discuss website trends and best practices, including: Valuable content for clinical laboratory websites. The impact of mobile technology and artificial intelligence. Engaging leadership to secure resources. Opportunities for AI and external collaborators to support site management. Navigating update moratoriums.…

1
From Reference to Resource: Elevating the Lab Test Catalog 25:48

för 30 dagar sedan25:48

25:48

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Karen Kloke, director of scientific and technical publications at Mayo Clinic Laboratories. Together, they explore the evolution of laboratory test catalogs and share practical tips for maximizing their value. Topics discussed include: Why test catalogs are vitally important. How electronic catalogs and electronic health records changed expectations and expanded possibilities for test catalogs. What essential information should be included in a test catalog — and what optional details can enhance usability and value for clients. Easy ways to create electronic catalogs by using familiar, widely available tools. You can learn more in “Transforming the Laboratory Test Catalog Into a Strategic Asset,” by outreach solutions strategist Ellen Dijkman Dulkes.…

1
Building Momentum for Outreach Implementation Success 24:39

för 8 weeks sedan24:39

24:39

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common reasons that outreach programs fail to launch and strategies for building momentum to implement a program. Specific topics include: The knowledge and competitive insights needed to move forward. Strategies to enter or expand into a large market without being overwhelmed. Buy-in from leaders on your outreach program implementation plan. Action plans and project management best practices. Listen to the first episode in this series, “ Overcoming Common Barriers to Outreach Success .”…

1
Overcoming Common Barriers to Outreach Success 24:13

för 13 weeks sedan24:13

24:13

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss common challenges outreach programs face that can lead to a program’s failure and how to overcome those barriers. Specific topics include: Bolstering leadership support and navigating competing priorities. Retaining customers and fixing common communication mistakes. Maintaining awareness of things that you cannot control but can impact your program. Establishing strong, dedicated leadership of the outreach program. View the 11 tactics that lead to the highest level of laboratory outreach success mentioned in this episode.…

1
Roles, Goals, and Communication: Launching an Outreach Program 23:55

för 17 weeks sedan23:55

23:55

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton to discuss building an outreach team. Specific topics include: Insights for identifying roles and staff for your outreach team. Guidance for establishing goals for an emerging outreach program. Strategies for effective communication among the outreach team. Tips for building strong relationships with your customers.…

1
How to Master Service Recovery 27:14

för 21 weeks sedan27:14

27:14

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They build on their previous discussion about customer service by focusing on service recovery. They discuss strategies for responding to mishaps in the laboratory in a way that supports your broader customer service goals. Specific topics include: Common breakdowns in the laboratory outreach environment that may require service recovery. Four parts of an effective response: listening, acknowledging, apologizing, and actions to rectify the situation. The power of turning service breakdowns into problem-solving opportunities that make your laboratory outreach program better. The importance of a quality management plan and empowered staff in effective service recovery. Additional resources mentioned during the podcast include Mayo Clinic Laboratories’ outreach articles on customer service and a free, on-demand customer service training module .…

1
Elevating Your Customer Service 24:57

för 26 weeks sedan24:57

24:57

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss strategies for delivering excellent customer service. Specific topics include: Identifying points of contact with patients and clients that are opportunities to deliver a good experience. Creating a culture of customer service. Empowering employees to best serve patients and clients. Measuring your customer service.…

1
Getting the Most Value From Customer Surveys 24:56

för 30 weeks sedan24:56

24:56

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by colleagues Ellen Dijkman Dulkes and Brianne Newton. They discuss and share tips related to gathering customer input, including: The various audiences that can provide valuable feedback. Specific examples of the type of feedback to gather from each audience. Insights on designing and sending surveys to maximize participation. Visit mayocliniclabs.com to find the survey instruction guide and article about surveying discussed in this episode.…

1
Pathologists’ Important Roles in Community Medicine 18:36

för 34 weeks sedan18:36

18:36

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with Vipul Trivedi, M.D., chair of Pathology at Mayo Clinic Health System and chair of the Division of Community Laboratory Medicine and Pathology at Mayo Clinic. Dr. Trivedi helps oversee 38 hospital and clinic laboratories in various Midwest communities. He shared his advice for other leaders and insights on the role of pathology in community medicine, including: Providing guidance to physicians to help them leverage testing to best answer questions and reduce patient care costs. Meeting with physicians to understand their needs so the labs are prepared to best support them. Simplifying procedure management. The power of getting out of your office to talk with colleagues and laboratory staff.…

1
Preparing for Changes in Laboratory Regulations 20:54

för 39 weeks sedan20:54

20:54

The U.S. Food and Drug Administration (FDA) regulation of laboratory-developed tests (LDT) and implementation of the Protecting Access to Medicare Act (PAMA) are both topics of high interest in the laboratory industry. In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with Shannon Bennett, director of Quality and Regulatory Affairs for the Department of Laboratory Medicine and Pathology at Mayo Clinic, about these two topics, giving listeners: Background to help them make informed decisions. Actionable steps to take today to prepare for implementation. Ideas for advocating for your laboratory. Sources for learning more and staying informed.…

1
Working With Clients to Create a Smooth Testing Journey 26:03

för 43 weeks sedan26:03

26:03

Every laboratory strives to deliver excellent service and high-quality results. Still, unexpected challenges can arise on the journey from ordering to billing that can impact patient experience, efficiency, and turnaround times. In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with outreach solutions strategists Ellen Dijkman Dulkes and Brianne Newton for the second part of their discussion on minimizing visible impact to the customer when there are bumps in the road. Their discussion includes practical, actionable tips to: Make it easier for providers to order the right tests. Enhance the patient experience. Prepare specimens for testing and transport to prevent errors and confusion. Solve reoccurring issues, address operational challenges, and navigate billing concerns. Listen to part one of their discussion, “ How to Minimize Operational Disruptions in an Outreach Program ,” for more on the internal response to inclement weather, technology outages, staffing shortages, and more.…

1
How to Minimize Operational Disruptions in an Outreach Program 22:55

för 47 weeks sedan22:55

22:55

Outreach operational plans are designed to provide excellent customer service, support staff efficiency, and maintain high quality. As with any business, laboratories may face unexpected circumstances that temporarily impact operations. In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with outreach solutions strategists Ellen Dijkman Dulkes and Brianne Newton about how to establish processes that allow outreach programs to efficiently recover from road bumps and minimize visible impact to the customer. Their discussion topics include: Navigating inclement weather and adverse events that may impact courier services. Managing disruptions and outages to the information technology systems. Preparing effective downtime plans. Maintaining operations during a staffing shortage.…

1
Expanding Reach Through Home Phlebotomy 19:27

för 1 year sedan19:27

19:27

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, speaks with Camille Jewell, outpatient laboratory service technician at Mayo Clinic. They discuss how laboratory outreach programs can incorporate outcall or home phlebotomy to help prevent hospital readmissions, support patients with mobility challenges, and provide patient-centered care to the community. Specific topics of discussion include: What to consider when developing a home phlebotomy program, including patient criteria, physician collaboration, community need, scheduling, logistics, and staff training. Real-life examples of home phlebotomy scenarios. Lessons learned through Mayo Clinic’s home phlebotomy program.…

1
An Inside Perspective of Outreach 21:37

för 1 year sedan21:37

21:37

In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, host Jane Hermansen, outreach manager at Mayo Clinic Laboratories, is joined by Mark Kjer, supervisor of technologist support at Mayo Clinic Laboratories. They discuss the different perspectives of the outreach program from the laboratory’s operational and technical levels. Their discussion topics include: Challenges related to the outreach program from the lab's perspective. How to support staff so they can successfully manage the variations in the pre-analytic phase. The distinct roles of the laboratory staff in the outreach program. The importance of staff and client feedback in developing effective workstreams. How to be an advocate for both the hospital and outreach laboratory programs. Learn more best practices at the Leveraging the Laboratory conference on Sept. 17 and 18, 2024, in Rochester, Minnesota. Register online.…

1
Engaging the Next Generation of Lab Professionals 18:21

för 1 year sedan18:21

18:21

At 16 years old, Isak Schmidley is the youngest person to have passed the American Society for Clinical Pathology’s (ASCP) Medical Laboratory Scientist certification exam. In addition to attending high school, Isak is enrolled in college graduate classes and works as a medical laboratory scientist at a hospital in Louisiana. In this episode of Mayo Clinic Laboratories’ “Leveraging the Laboratory” podcast, Isak joins the Mayo Clinic Laboratories outreach team — Jane Hermansen, Ellen Dijkman Dulkes, and Brianne Newton — to talk about his unique experience in joining the lab profession at a young age. Their discussion topics include: Favorite aspects of medical lab science and working in a hospital lab. Raising awareness of the lab profession among the younger generation and engaging students at an earlier age. Why a career as a medical lab scientist may be a good fit for individuals with an interest in healthcare, science, engineering, and technology. Learn more about connecting with the next generation of lab professionals at the Leveraging the Laboratory conference on Sept. 17 and 18, 2024, in Rochester, Minnesota. Register online.…

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