Sales and Spirits: The Secret Sauce in Marketing 🍾 | Monika Elling

MarketPulse: Pros & Pioneers

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Welcome to another exciting episode of MarketPulse: Pros and Pioneers. This week, we dive into the dynamic world of marketing with Monika Elling, the CEO and founder of Foundation Management Group (FMG). Monika, a leader in the traditionally male-dominated wine and spirits industry, shares her journey from advertising to creating award-winning brands. With a multicultural background and fluency in multiple languages, Monika has a unique perspective on brand building and market strategy.

In this episode, Monika discusses her transition from advertising to the wine and spirits industry, the challenges she faced as a woman in a male-dominated field, and how she overcame them to achieve significant success. She also shares valuable insights on the importance of foundational branding, the role of cultural understanding in marketing, and the latest trends in the wine and spirits industry.

Listeners will learn about the critical aspects of aligning product quality with brand messaging, the necessity of having a strong market fit from the beginning, and how innovation can lead to impressive exits, like the $200 million success of Empress Gin. Monika's story is not just about wine and spirits; it's about the universal principles of marketing that can apply to any industry.

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Show Links:

• Company website: www.fmg.nyc
• Monika's LinkedIn: https://www.linkedin.com/in/monikaelling/

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