Bästa Marketing Innovation podcaster (2024)

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FYM Ep. 40 - Is Outbound Sales Dead? Modern SDR Strategies for Success 34:39

4d ago34:39

34:39

Discover what sets top-performing SDRs and BDRs apart, how outbound sales is evolving, and the impact of AI on modern sales teams. In this episode, Arti chats with Chris Muldoon, Co-Founder and CRO at Punch! Join them as they discuss trends for SDRs, practical AI uses, and the future of outbound strategies, offering actionable insights to help you …

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Personal Engagement Meets Bold Disruption 41:52

3M ago41:52

41:52

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods. The discussion goes deep into OG …

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Startup Marketing Insider: What It Took To Help Build Thriving Startups 27:49

3M ago27:49

27:49

Have you ever wondered what it takes to turn a vision into a thriving business? Joyce has done just that, as the first marketing hire for several manufacturing startups! She’s passionate about helping founders craft their narratives and reach their people. We dove into the emotional challenges of the startup journey, the importance of strategic dec…

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Making the Digital Pivot: A New Era in Marketing 31:46

4M ago31:46

31:46

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up? In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We …

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The Power of Targeted Demand Generation: Find Qualified Leads 13:51

1y ago13:51

13:51

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice th…

1
A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth 14:47

1y ago14:47

14:47

Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How importan…

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DEFEAT the Yawwwwnnn | Creating Interesting Content For Your Brand w/Steven Burkhart & Rylynn Trader 8:44

1y ago8:44

8:44

Do you ever watch a video where a brand only talks about itself? Not very interesting is it? Surprisingly, this is very common especially among small businesses. Believe it or not you CAN talk about your brand and share your passion in a way that is interesting for your CUSTOMER rather than just yourself. Listen/watch to learn how!Courageously Crea…

1
How To Get INCREDIBLE Ideas For Your Content | Death To Vanilla w/Steven Burkhart & Rylynn Trader 8:00

1y ago8:00

8:00

To stand out you must create content that catches the attention of those watching and brings VALUE.In this episode we talk about resources, websites, and processes that we use to generate INCREDIBLE ideas for content both for ourselves and for our clients. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community…

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Make Social Media Content Your Audience LOVES - with Steven Burkhart & Rylynn Trader 9:23

1y ago9:23

9:23

Thanks for listening! If you want to hear more there is a link below to be added to our text community. In this episode we'll be discussing how to tell stories on social media in a way that is customer-focused so that your content connects more impactfully.Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community…

1
HACK The Social Media Algorithm! with Steven Burkhart & Rylynn Trader 12:30

1y ago12:30

12:30

Social media has become so overloaded with creators the algorithms that govern who sees what content and when is always evolving.What worked last year will likely change once, twice, or more the following year. In this episode we walk through how to navigate the algorithms so you GET NOTICED!Courageously Create - Boldly Innovate - ExperimentWould y…

1
Build Trust Through Transparency & Boldness - DTV Podcast with Steven Burkhart & Rylynn Trader 10:49

1y ago10:49

10:49

In order to build an audience you need to build trust and be bold enough to do something interesting enough to get people to notice your brand. In this episode we share how we build transparency and how to be bolder!Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you wa…

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Explosive Social Media Growth with Viral Trending Content - Death To Vanilla with Steven & Rylynn 14:24

1y ago14:24

14:24

Social media growth is hard but it's even harder when you aren't leveraging easy wins. Finding trends that can be repurposed and rebranded in an authentic way can generate substantially more exposure for your brand that your everyday content. In this episode we walk you through how we think you can succeed with trending social media content!Courage…

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How NOT To Have a Vanilla Brand - Death To Vanilla Podcast with Steven Burkhart & Rylynn Trader 12:36

1y ago12:36

12:36

While vanilla might be a delicious ice cream flavor, it is NOT a great way to have your brand described. Vanilla = BORING We share two different brands, Pit Vibe & Oakley and where they line up in the Vanilla/Interesting scale. Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-the-box?…

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Creating Emotional Impact In Your Social Media Video Content with Steven Burkhart & Rylynn Trader 13:08

1y ago13:08

13:08

Have you ever gone to the movies and hoped to never experience emotions? No laughter? No crying? Your audience isn't looking for dry informative content either...interject some emotion! Learn more about how to create killer content that has emotional impact with your ideal audience! Why? So you can sell!Courageously Create - Boldly Innovate - Exper…

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The Wendy's Twitter said what?! with Steven Burkhart & Rylynn Trader 15:11

1y ago15:11

15:11

In this week episode of the DTV Podcast we talk about controversy and how to leverage that the create authentic brand awareness.Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "N…

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Can Your Brand Be As Authentic As Barstool Sports? 12:00

1y ago12:00

12:00

In this episode we talk a lot about BRAND AUTHENTICITY. -How can your brand social media content be authentic without oversharing? -How can you be authentic and still professional on social media? -How can a brand be fun AND authentic?Courageously Create - Boldly Innovate - Experiment Would you like to be a part of a community that thinks outside-t…

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Death To Vanilla Podcast with Mark Carpenter & Steven Burkhart 25:27

1+ y ago25:27

25:27

Hello Death To Vanilla fans! I'm excited to share with you a fellow storyteller, Mark Carpenter who has a lot to share on how you can make a bigger business and leadership impact with storytelling. Some of the things we discuss:-How managers and leaders are not prepared to run companies, just run spreadsheets and what to do about that-Teaching peop…

1
Creating Killer Video Content that Totally Dominates Social Media 13:50

1+ y ago13:50

13:50

From frameworks to story-tell on social media to optimizing video content to fit natively on a social platform, we have you covered! In this conversation, we discuss vital aspects of content creation and engagement on social media: -We stress the importance of grabbing the audience's attention quickly. -We emphasize the value of short and concise v…

1
How we leveraged Jennifer Lawrence and Capcut to go viral 12:02

1+ y ago12:02

12:02

In this episode we...well if I told you you wouldn't watch it would you? But as a sneak peak...We talk about going "viral" and how we have leveraged trending content to get higher the average views. Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? Y…

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Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages 7:25

1+ y ago7:25

7:25

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO ser…

1
Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps 12:07

1+ y ago12:07

12:07

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voi…

1
Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization 13:03

1+ y ago13:03

13:03

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS…

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Search Engine Optimization Trends 2023 and Beyond : SERP 12:01

2y ago12:01

12:01

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rat…

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Search Engine Optimization Trends 2023 and Beyond: Key Changes 17:04

2y ago17:04

17:04

With Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for…

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Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns 11:51

2y ago11:51

11:51

Marketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episod…

1
Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing 10:24

2y ago10:24

10:24

Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of vid…

1
Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers 12:45

2y ago12:45

12:45

In today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of c…

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What To Do After You Hit "Publish" | Ross Simmonds & Steven Burkhart 28:53

2y ago28:53

28:53

Is your content marketing not performing as it should? Have you created masterpieces of videos...even done all the research on it being a highly-searched topic and still gotten little traffic? Maybe you haven't distributed enough! "Create once, distribute forever". Hear Ross Simmonds share his technique and mindset on getting your content in front …

1
Market Sophistication Determines Strategy with Linda Melone & Steven Burkhart 37:56

2y ago37:56

37:56

Not all copywriting is created equal nor the copywriters themselves. Copy that converts starts with talking to people! Have Linda explain it to you, she does a better job :) Get a hold of Linda https://www.linkedin.com/in/linda-melone/ To learn more about Steven Burkhart and @Burkhart Creative Agency Instagram: https://www.instagram.com/burkhartcre…

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Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations 19:37

2y ago19:37

19:37

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn i…

1
Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers 22:31

2y ago22:31

22:31

In today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this epis…

1
Inbound Marketing for Manufacturing Companies – Part 1 14:46

2y ago14:46

14:46

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.…

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Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot 24:37

2y ago24:37

24:37

Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca …

1
Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company 23:18

2+ y ago23:18

23:18

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking a…

1
How Realtor Sarah June Diaz Had a 6-figure 1st Year By Hacking Instagram Reels & Stories 30:59

2+ y ago30:59

30:59

For those of you who say Instagram doesn't "work" to get leads, build a business, or absolutely kill it at your first year of having a real estate business...open your folders and take some notes from Sarah! She killed her first year of being a real estate agent by having strong branding and a consistent presence online. Even better Sarah teaches p…

1
Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein 22:24

2+ y ago22:24

22:24

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of mar…

1
How Quentin Michael Successfully Launched Multiple Creative Projects w/ Host Steven Burkhart 24:57

2+ y ago24:57

24:57

More than a videographer, Quentin Michael's has created social experiments and other creative endeavors along with having a creative agency. He is a full-time creative with hands in multiple projects. He is still in the process of coaching entrepreneurs, speaking at marketing events, does sponsorships, and more! We talk about how creators are killi…

1
Turning Your Community & Employees Into Content Producers with Lucas James & Steven Burkhart 30:08

2+ y ago30:08

30:08

It can be challenging to make enough content to get noticed... Lucas James talks about how leveraging the people sold out for your company into content producers can massively affect your distribution and reach out into the word. To learn more about Agency Go: https://agencygo.io Find out more about Burkhart Creative Agency: Instagram: https://www.…

1
How Do You Measure Your Marketing ROI with JJ Reynolds & Steven Burkhart | Death To Vanilla Podcast 45:24

2+ y ago45:24

45:24

In this episode of the Death To Vanilla Podcast Steven Burkhart sits down with JJ Reynolds to discuss how businesses are missing the mark in creating understanding around their marketing metrics. Without and understanding of what those metrics means they have no way of making educated changes to the marketing funnel! To learn more about how to meas…

1
Getting Traffic To Your Website and Ranking with James Scherer of Codeless 58:13

2+ y ago58:13

58:13

James Scherer talks very practically about how his company approaches driving traffic to websites. He talks about: -Using high-traffic URL's from your own website to help out other lower ranking URL's -How to arrange your content into categories for testing -Techniques on making Google happy To learn more and connect with James Scherer: https://twi…

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Graphic Design is the Brand Experience // Lauren Crites // Hello Happiness 55:18

2+ y ago55:18

55:18

***Keeping up to date with all the changes in social media algorithms, Google SEO, and content strategy can be challenging. We produced a resource to keep your marketing relevant and strategies effective! Join the newsletter here --- https://bit.ly/relevantmarketing*** It was so amazing having Lauren on the show talking about graphic design and her…

1
Brand Storytelling for Audience Impact // Andrew Ryder 1:03:59

2+ y ago1:03:59

1:03:59

***Keeping up to date with all the changes in social media algorithms, Google SEO, and content strategy can be challenging. We produced a resource to keep your marketing relevant and strategies effective! Join the newsletter here --- https://bit.ly/relevantmarketing*** This episode is going to blow your mind...not just because of the incredibly hel…

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Leveraging Content | Skyler Reeves 57:20

3y ago57:20

57:20

Most of the time businesses assume that SEO is the best thing for their company but that is not always the case... Skyler Reeves, founder of Ardent Growth, gives decision-makers the information they need to reduce risk when investing in their brand and marketing. In this episode Skyler talks about how different platforms works different companies a…

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Using First Party Data for Look-Alike Audiences and the Cookie-less Future | Jessie Lizak // BDEX 47:17

3y ago47:17

47:17

Dive in with us this week as Jessie Lizak talk about how first party data can help business increase revenue and build relationships with clients through emails and other strategies. Jessie has extensive experience with data analytic and she provide tangible insight on what business are missing out on when they don't use first party data. Find out …

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Entertaining Copywriting | Naomie Rubner // Copywriter 34:27

3y ago34:27

34:27

Join this week as special guest Naomie Rubner talks on how she drastically increased the traffic on her page though the use of carousels, copy, and other strategies. Naomie talks about how her edgy, quirky content draws in a certain type of person which she refers to as her "brand avatar". Listen in on this weeks episode to learn how to increase yo…

1
How to Create Facebook Groups for Your Business | Shondell Varcianna 53:37

3y ago53:37

53:37

Marketing expert Shondell Varcianna talks on utilizing Facebook groups to reach clients. She also talks on using other social media platform such as Instagram, Linked In, Twitter, and TikTok to reach YOUR target audience. Stop wasting time on platforms that aren't working and listen in on this podcast to help you get more reach faster! Find out mor…

1
Social Media Marketing Strategy | Rosemary Egbo 51:51

3y ago51:51

51:51

This week on the Death to Vanilla Podcast Rosemary, a Content Marketing Manager, talks on being flexible on different platform and willing to try out new things when the old does not work anymore. She bring insights on new and innovated ways to generate sales and leads on platform. Check us out on: Instagram: https://www.instagram.com/burkhartcreat…

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What are Marketing Directors Missing?!? | Mia Gilbertson - Wake Up Pueblo 55:19

3y ago55:19

55:19

Listen in on this week episode as Mia Gilberston from Wake Up Pueblo talks on what marketing directors are doing wrong and how they can leverage content to be more effective. Mia work with Grant Cardone on Undercover Billionaire and currently works at Wake Up Pueblo a marketing agency based in Pueblo, Colorado. Mia provides insights on content crea…

1
Marketing Mens Warehouse | Charles Bressler 1:06:31

3y ago1:06:31

1:06:31

Join us with week with special guest Charles Bressler who currently works for a non-profit organization called Executive Director of Bainbridge Island-based charity The Life You Can Save and he was President of The Men’s Wearhouse. Charles talk on different strategies and approaches they used to captivate their audience. Charles research provides i…

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Why is Employee Branding So Important? | Amelia Sordell - Klowt.io 48:33

3y ago48:33

48:33

On this weeks episode of the Death to Vanilla Podcast Amelia Sordell talks on how she encourages her employees to create their own personal brand. She also talks on differentiating a personal and business brand and what truly separates the two. Amelia mentions that personal accounts reach 10x the amount of business accounts and many more insightful…

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