Inbound Marketing for Manufacturing Companies – Part 1

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Gone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business.

In this episode, Arti Sharma talks about where marketing is heading for manufacturing organizations and why now is the time for most manufacturing and OEMs to embrace modern-day strategies.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

In the past few years, manufacturing companies have invested in modernizing their marketing and have seen measurable results.

Traditional sales and marketing tactics are still pieces of the puzzle, but a growing segment is online.

Most manufacturing customers prefer to find answers online rather than making a phone call. This shift is forcing more and more manufacturing companies to look at their digital presence.

Everybody has access to the internet, and modern phones have made it easy.

Giving the people involved in the buying process more information would be key to your success and their success.

Marketing, in general, is two big buckets, inbound and outbound.

Outbound marketing focuses on pushing your message out to those who might be a good match for your target customer profile. Inbound marketing focuses on showing up for people searching for what you offer.

Understand who your ideal customers are and how your marketing could handle them. Be involved in their journey to create that experience and make a memorable brand impression.

Outbound activities can complement inbound sponsorships like the prominent trade show booths you’ve paid heavy amounts. Do awareness-generating activities even before getting into those booths.

Today’s manufacturing and B2B buyers make most of their purchase decision even before they’ve spoken to your sales team or rep.

Inbound marketing is becoming more prominent and is all about ensuring that your website is doing the job of a sales rep and steering those visitors into taking relevant action.

If you are not investing in internet marketing or digital marketing techniques, you won’t even be able to show up.

Build high-quality educational content that establishes trust and also trust in your capabilities and expertise.

Do not do a hard sell. Allow visitors to browse your educational content, specifications, case study features, and company information you have on your website.

Invest in identifying your ideal customer and building educational, relevant, and engaging content.

Keep your prospects on the website and guide them through their journey to take relevant action.

Considering the growth and a scale-up strategy, you should look at anywhere between 15-20% on your marketing.

If you don’t have sales resources, 35% of your top-line revenue, including your sales team, should be considered a budget for the coming year or whenever you want to resell.

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