Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients.

In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your interpersonal relationship with your clients.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Marketing is the engine that drives growth and scaling.
• If you don't have an effective, consistent, and replicable marketing function, then you'll run up and down in the business.
• Develop rapport and trust with your customers along their journey with your business.
• Discounting is a financial apology for a lack of confidence in your product or service.
• Marketing is designed to uncover people's needs and to let them know that you are the best solution for them or their problems.
• Look at the long-term, from your core values up to your vision.
• Be clear on your target market, understand your brand promise and the value that you add to your clients, and make sure that you've got the mechanism and the right people.
• If you know your leading indicators and you're taking the right actions, you know when something's going to happen.
• Reach out to your customers and stay connected with them. Find out what's important to them from time to time.
• Automation is useful but you have to be careful not to alienate your potential customers.

Today’s Guest:

Dan Holstein is a business leader and a marketing and business coach who helps entrepreneurs scale and exit their businesses.

Connect and learn more about Dan here:

LinkedIn: https://ca.linkedin.com/in/danholstein Website: https://www.kaizenperformance.com YouTube: https://www.youtube.com/c/kaizenperformanceimprovement

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