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Building Your Own Business University
Manage episode 426993622 series 1822968
Episode Summary:
In this episode, we guide you through the steps to create a thriving online university from scratch, leveraging community support, essential tools, and effective marketing strategies. Learn how to transform your passion into a successful educational platform and attract 10,000 monthly customers.
Top of Form
Bottom of Form
Follow Antonio Here:
https://www.facebook.com/theatsjr
https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
https://www.linkedin.com/in/antoniotsmithjr
https://antoniotsmithjr.com
https://www.instagram.com/theatsjr
Introduction
- Date and Event: April 16, 2020 - Marketing Training Call - ATS Business University
- Instructor: Leading today's session
- Topic: How to build your own ATS Business University
Building Your University
- Concepts:
- Creating a university tailored to your interests and expertise (e.g., Ice Buddy University, Humor Consultants University)
- Importance of passion in sustaining and growing your university
Steps to Building Your University
1. Starting Point:
- Begin from scratch with zero customers and a goal of 10,000 monthly customers
- Use existing community and networks for initial audience
2. Research:
- Investigate necessary platforms and tools for online teaching
- Identify industry leaders and their strategies
- Explore additional knowledge in your subject area
3. Community Engagement:
- Do not withdraw from your current community
- Leverage existing relationships to grow initial audience
- Utilize group economics within your community
4. Tools and Infrastructure:
- Use tools like Logoist for creating graphics and logos
- Platforms like Canva and Hootsuite for content creation and scheduling
- GIMP for free, open-source image manipulation
- Crowdfire for social media management
5. Fundraising:
- Approach community members, such as church groups, for donations
- Start with asking for $100 contributions
- Revisit and re-engage the same donors as needed
6. Cold Calling:
- Develop a strong, rehearsed script for cold calling
- Use it to reach out to potential customers and partners
- Example script includes sections on engaging the prospect, handling objections, and closing the sale
7. Leveraging Celebrities:
- Attach yourself to well-known personalities who need help in areas you can provide expertise
- Offer value to their audience while gaining credibility and exposure
8. Content Creation and Offering:
- Develop free content to establish expertise
- Offer low-cost, high-value one-time content to build trust
- Transition to automated monthly subscriptions for ongoing revenue
- Provide higher-tier subscriptions with direct access to you for more personalized engagement
9. Maintaining Balance:
- Ensure you have a sustainable work-life balance
- Be consistent in updating content and engaging with your audience
Practical Tips
- Example Tools:
- Logoist: For creating logos and graphics
- Canva: For design and social media content
- GIMP: For advanced image editing
- Hootsuite: For scheduling social media posts
- Crowdfire: For managing social media accounts
Community and Personal Branding
- Building a Community:
- Foster a sense of belonging and engagement among your audience
- Provide platforms for interaction and sharing
- Personal Branding:
- Develop a strong personal brand that can extend to multiple areas
- Be authentic and accessible to your audience
Final Notes
- Continuous Learning:
- Stay updated with industry trends and tools
- Be adaptable and open to feedback
- Implementation:
- Take immediate action on strategies discussed
- Continuously improve based on results and feedback
Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
1445 episoder
Manage episode 426993622 series 1822968
Episode Summary:
In this episode, we guide you through the steps to create a thriving online university from scratch, leveraging community support, essential tools, and effective marketing strategies. Learn how to transform your passion into a successful educational platform and attract 10,000 monthly customers.
Top of Form
Bottom of Form
Follow Antonio Here:
https://www.facebook.com/theatsjr
https://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8
https://www.linkedin.com/in/antoniotsmithjr
https://antoniotsmithjr.com
https://www.instagram.com/theatsjr
Introduction
- Date and Event: April 16, 2020 - Marketing Training Call - ATS Business University
- Instructor: Leading today's session
- Topic: How to build your own ATS Business University
Building Your University
- Concepts:
- Creating a university tailored to your interests and expertise (e.g., Ice Buddy University, Humor Consultants University)
- Importance of passion in sustaining and growing your university
Steps to Building Your University
1. Starting Point:
- Begin from scratch with zero customers and a goal of 10,000 monthly customers
- Use existing community and networks for initial audience
2. Research:
- Investigate necessary platforms and tools for online teaching
- Identify industry leaders and their strategies
- Explore additional knowledge in your subject area
3. Community Engagement:
- Do not withdraw from your current community
- Leverage existing relationships to grow initial audience
- Utilize group economics within your community
4. Tools and Infrastructure:
- Use tools like Logoist for creating graphics and logos
- Platforms like Canva and Hootsuite for content creation and scheduling
- GIMP for free, open-source image manipulation
- Crowdfire for social media management
5. Fundraising:
- Approach community members, such as church groups, for donations
- Start with asking for $100 contributions
- Revisit and re-engage the same donors as needed
6. Cold Calling:
- Develop a strong, rehearsed script for cold calling
- Use it to reach out to potential customers and partners
- Example script includes sections on engaging the prospect, handling objections, and closing the sale
7. Leveraging Celebrities:
- Attach yourself to well-known personalities who need help in areas you can provide expertise
- Offer value to their audience while gaining credibility and exposure
8. Content Creation and Offering:
- Develop free content to establish expertise
- Offer low-cost, high-value one-time content to build trust
- Transition to automated monthly subscriptions for ongoing revenue
- Provide higher-tier subscriptions with direct access to you for more personalized engagement
9. Maintaining Balance:
- Ensure you have a sustainable work-life balance
- Be consistent in updating content and engaging with your audience
Practical Tips
- Example Tools:
- Logoist: For creating logos and graphics
- Canva: For design and social media content
- GIMP: For advanced image editing
- Hootsuite: For scheduling social media posts
- Crowdfire: For managing social media accounts
Community and Personal Branding
- Building a Community:
- Foster a sense of belonging and engagement among your audience
- Provide platforms for interaction and sharing
- Personal Branding:
- Develop a strong personal brand that can extend to multiple areas
- Be authentic and accessible to your audience
Final Notes
- Continuous Learning:
- Stay updated with industry trends and tools
- Be adaptable and open to feedback
- Implementation:
- Take immediate action on strategies discussed
- Continuously improve based on results and feedback
Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
1445 episoder
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