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UN 309 - IJRM. Understanding Customer Success Management in B2B Industries.
Manage episode 410588063 series 1254976
In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama.
CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, and achieve sustainable growth.
110 episoder
Manage episode 410588063 series 1254976
In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama.
CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, and achieve sustainable growth.
110 episoder
Alla avsnitt
×1 UN 347 - YPulse. Predictions for 2025. 29:34
1 UN 346 - Jennifer Gardner. The Art of Persuasion. 28:51
1 UN 343 - YPulse. Social Media Monitor. 27:01
1 UN 342 - IJRM. Social Media in the Creator Economy. 28:27
1 UN 341 - YPulse. Subculture Spotlight. 27:42
1 UN 340 - Kelly Biderman. Havoc Robotics and the Rise of Robot Fighting. 29:17
1 UN 338 - Lior Arussy. Dare to Author! 29:04
1 UN 366 - YPulse. Young Consumers and Media & Entertainment. 27:20
1 UN 334 - IJRM. B2B Sales after Dropping the Ball. 29:48
1 UN 333 - Scott Mautz. The Mentally Strong Leader. 27:52
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