Opportunities and Optimism During Current Slowdown | Eran Savir & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

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Strategic Growth: Knowing When to Scale Your Business 30:28

för 14 dagar sedan30:28

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30:28

Building a thriving business isn't always about rapid expansion. When should you hit the accelerator on growth, and when should you pump the brakes? Jannese and Austin are in Nashville, Tennessee to talk with Taku Zhou and Sibusiso Ajayi of TKZ Architecture LLC to explore this crucial entrepreneurial crossroads. The duo shares candid insights from their journey building TKZ Architecture, revealing the moments they knew it was time to scale – and importantly, when it wasn't. They discuss how they balanced the allure of growth against the need to strengthen their foundation through refined workflows, established protocols, and market positioning. Tune in as we unpack the strategic decision-making that goes into sustainable business expansion and learn the telltale signs that you're ready for growth and how to execute that transition successfully. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

för 2 år sedan 41:55

MP3•Episod hem

Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.Eran is currently the CEO and founder of a publicly traded Venture capital firm and is an active investor and board member in various startups.

We covered a lot during our conversation, here are a few of the major topics covered:

-What should founders focus on these days?

- Frameworks and ideas that every founder should think about while building their venture

-As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive.

-Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed.

-Why is it important to stay optimistic and ‘be in the arena’

And much more… For more info:

https://www.linkedin.com/in/eransavir/

https://menaraventures.com/ Man in the Arena quote- https://www.mentalfloss.com/article/63389/roosevelts-man-arena

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

100 episoder

#Business #Marketing #Shopify #Conversionrateoptimization #Copywriting #Emailmarketing #Googleanalytics #Woocommerce #Yaron #CRO #Funnel

Opportunities and Optimism During Current Slowdown | Eran Savir & Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO

published för 2 år sedan

Dela

MP3•Episod hem

We covered a lot during our conversation, here are a few of the major topics covered:

-What should founders focus on these days?

- Frameworks and ideas that every founder should think about while building their venture

-As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive.

-Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed.

-Why is it important to stay optimistic and ‘be in the arena’

And much more… For more info:

https://www.linkedin.com/in/eransavir/

https://menaraventures.com/ Man in the Arena quote- https://www.mentalfloss.com/article/63389/roosevelts-man-arena

100 episoder

#Business #Marketing #Shopify #Conversionrateoptimization #Copywriting #Emailmarketing #Googleanalytics #Woocommerce #Yaron #CRO #Funnel

Alla avsnitt

1
Business Loans and Cashflow Managment |Daniel Yerushalmi & Yaron Been 22:33

för 36 weeks sedan22:33

22:33

Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth. Listeners will discover: Daniel's fascinating journey from diamond dealing to developing an app for pawnbrokers and ultimately helping them overcome working capital challenges. Two common misconceptions about working with OPM: fear of being perceived as debt-ridden and the belief that using your own money yields greater profits. How pawnbrokers address working capital limitations, including using OPM to free up their own capital for diversification, investments, and personal goals. The importance of LTV (Loan-to-Value) in the pawn industry and how it protects both pawnbrokers and clients. Valuable insights from the pawn industry that are applicable to other businesses, particularly those in e-commerce. The social impact of pawn shops, particularly in serving individuals with low or no credit scores, highlighting their importance in the American economy. This podcast will challenge your preconceived notions about pawn shops and equip you with valuable financial strategies for your own business growth. Links and Resources: Learn more about P2M.Ai…

1
Optimizing Ad Campaigns with Direct Response Advertising Hal Smith| Yaron Been 18:20

för 50 weeks sedan18:20

18:20

In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly. Scale of Testing. One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly. Testing Framework. Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly. Dynamic Creative Testing. Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production. Navigating Platform Restrictions: As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions. Direct response advertising is an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization. Links and Resources: 1. Connect with Hal Smith. 2. The EcomXFactor YouTube Channel. 3. The EcomXFactor Community.…

1
From Data to Dollars Financial Management for E-Commerce Entrepreneurs| Wayne Richard & Yaron Been 31:10

för 1 year sedan31:10

31:10

Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success. Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of online retail. In this episode we cover: 1. Importance of Financial Data Confidence. 2. Managing Financial Economics. 3. Cahflow Management Strategies. 4. Importance of Cashflow and Forecasting. 5. Leveraging Resources for E-commerce Business Growth. Links and Resources About Bean Ninjas. Connect with Wayne Richard. The EcomXFactor YouTube Channel. The EcomXFactor Facebook Community.…

1
Human Decision- Making and Neuro Science for Fearless Marketing| Randy Crane & Yaron Been 20:38

för 1 year sedan20:38

20:38

In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and strategies that make it a powerful force in the sales world. Key Highlights: The Genesis of Fearless Marketing. The Psychology of Decision- Making. Problems, Emotions and Solutions for Buyers & Marketers. Crafting Copy that Converts! The Human Touch in a Digital World. Resources and Links: Connect with Randy Crane. The Fearless Marketer. The Fearless Marketer YouTube Channel. The EcomXFactor Facebook Community. The EcomXFactor YouTube Channel.…

1
How to Be Your Best: Guide to Peak Performance Through Sleep Riley Jarvis| Yaron Been 23:01

för 1 year sedan23:01

23:01

Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being. During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance. Episode Highlights: Factors that Affect Your Sleep Performance. How to Optimize Your Sleep. Riley Jarvis' help for healthy sleep and productivity. Resources and Links: 1. Connect with Riley Jarvis on LinkedIn 2. Connect with Riley Jarvis on Facebook 3. The Sleep Consultant Website. 4. The EcomXFactor YouTube Channel. 5. The EcomXFactor Facebook Community 6. The Oura Ring 7. Twilight Classics Light-Blocking Glasses…

1
Building Brands with Aligned Leadership and Outstanding Teams -Wayne Mullins & Yaron Been 25:52

för 1 year sedan25:52

25:52

Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership. Episode Highlights 1. The Strategic Hiring Process 2. Streamlining Forces: Alignment and Autonomy. 3. Igniting Growth Catalysts: Coaching & Accountability. 4. Leadership Evolution . 5. The Foundations for Success. Links and Resources: Connect with Wayne Mullins Ugly Mug Marketing Agency . The EcomXFactor Facebook Community. The EcomXFactor YouTube Channel.…

1
How Customer Voices Impact the Path to Brand Success| Leila Kairns & Yaron Been 20:30

för 1 year sedan20:30

20:30

Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce. Episode Highlights 1. Customer Interviews & Usability Testing. 2. Sustainability for Brand and Consumer Values. 3. Navigating tht B2B and B2C Landscape. 4. Balancing Direct Response and Brand Awareness Marketing. 5. The Future of Ecommerce. Links and Resources Connect with Leila Kairns The Healtea Website The EcomXFactor Facebook Community The EcomXFactor YouTube Channel.…

1
Mastering Strategic Business Operations for Success with Lloyd Thompson| Yaron Been. 33:17

för 1 year sedan33:17

33:17

In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations. Episode Highlights Understanding the role of a D-O-O. E-commerce Business Operation Mistakes. The Infinity Task Framework for Delegation. Hiring Success Breakdown for Maximum Productivity. Revenue Operations for Profitability. Resources and Links 9 Ways to Leave your Day-to-Day Operations Book. Connect with Lloyd Thompson. Virtual DOO by Lloyd Thompson. The EcomXFactor YouTube Channel. The EcomX Factor Facebook Group.…

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Power of Incentives in Growing E-Commerce Businesses 22:10

för 1 year sedan22:10

22:10

In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017. Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers. Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention and even reputation management. This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources. Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses. He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues. You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies. Resources and Links: Marketing Boost Website: https://marketingboost.com/ Marketing Boost Facebook Community: https://web.facebook.com/groups/1988225651450719/?_rdc=1&_rdr Connect with Marco Torres on LinkedIn Join the Ecom X Factor YouTube Channel: https://tinyurl.com/EcomXFactor-YT Join the EcomX Factor Facebook Group: https://www.facebook.com/groups/EcomXFactor…

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The Power of Pinterest for E-commerce Success| Lauren Petrullo & Yaron Been 31:30

för 1 year sedan31:30

31:30

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine: Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising: Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors. Links and Resources Pinterest Trends Tool- https://trends.pinterest.com/ Moongose Media- https://mongoosemedia.us/ Lauren Petrullo social channels- @laurenepetrullo The Ecom X Factor YouTube channel- https://tinyurl.com/EcomXFactor-YT The Ecom X Factor Facebook Group- https://www.facebook.com/groups/EcomXFactor…

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Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been 39:07

för 2 years sedan39:07

39:07

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes. We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics. Tune in to discover actionable tips for improving your website's conversion rates! For more info: https://getuplift.co/ https://twitter.com/taliagw ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor…

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How Cashbacks Can Increase Your Profits | Oren Charnoff & Yaron Been 22:51

för 2 years sedan22:51

22:51

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfondue.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts /iTunes? It takes less than 60 seconds, and it really makes a difference…

1
Psychology in Business and Life | Francisco Macedo & Yaron Been 48:09

för 2 years sedan48:09

48:09

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths and logic -Self-awareness and the impact of knowing our faults -Psychological effects in business and much more... For more info: https://www.stage.community/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts /iTunes? It takes less than 60 seconds, and it really makes a difference…

1
How Can Game Theory Principles Help You Increase Your Profits | Noah Healy & Yaron Been 48:45

för 2 years sedan48:45

48:45

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commerce -Are we in a race to the bottom? What should business owners do in order to thrive -Why is building a marketplace a huge opportunity -The principles that make a good marketplace And much more… For more info: http://coordisc.com/…

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How This Startup Is Revolutionzing the NFT Space | Vijay Pravin and Yaron Been 26:51

för 2 years sedan26:51

26:51

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field. Topics Covered: -What is NFT wash trading? -NFT related data points -How to keep in building during a bear market and much more… For more info: https://www.unleashnfts.com/ https://www.linkedin.com/in/vijaypravin/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts /iTunes? It takes less than 60 seconds, and it really makes a difference…

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