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Episode Five: The Hero's Journey...to the Mall (Story and Emotion)
Manage episode 300130728 series 2835289
Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story and emotion are used, including some chilling examples. Then Amanda talks to Adobe Executive Creative Director and author Adam Morgan about his book "Sorry Spock, Emotions Drive Business" and why he thinks people trust brands more than media. Please subscribe, follow and rate and share.
9 episoder
Manage episode 300130728 series 2835289
Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story and emotion are used, including some chilling examples. Then Amanda talks to Adobe Executive Creative Director and author Adam Morgan about his book "Sorry Spock, Emotions Drive Business" and why he thinks people trust brands more than media. Please subscribe, follow and rate and share.
9 episoder
Alla avsnitt
×1 Season One Wrap Up: The Unabomber, PR and the future 27:20
1 Episode Seven: Misinformation and the fight for truth 32:21
1 Episode Six: Misinformation by owning the news 35:44
1 Episode Five: The Hero's Journey...to the Mall (Story and Emotion) 47:21
1 Episode Two: How Front Groups Mislead 43:24
1 Episode One Public Relations Origins: to Inform or Control? 41:57
1 "Hyped": Public Relations, Misinformation and the Fight for Truth. 2:25
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