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Episode Five: The Hero's Journey...to the Mall (Story and Emotion)
Manage episode 300130728 series 2835289
Innehåll tillhandahållet av Amanda McPherson and Jennifer Cloer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Amanda McPherson and Jennifer Cloer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story and emotion are used, including some chilling examples. Then Amanda talks to Adobe Executive Creative Director and author Adam Morgan about his book "Sorry Spock, Emotions Drive Business" and why he thinks people trust brands more than media. Please subscribe, follow and rate and share.
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