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570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe

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Innehåll tillhandahållet av We Are For Good. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av We Are For Good eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn

  • How to know it's time for a rebrand
  • What goes into a rebranding process
  • The importance of research + community involvement in a rebrand

Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights

  • Pam’s story and journey to where she is today (4:00)
  • How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
  • How Breakthrough T1D got buy-in on the rebrand (11:30)
  • Tentpole moments of the rebrand (15:50)
  • How key information was gathered and with stakeholders (19:20)
  • Challenges and lessons learned along the way (21:35)
  • How this rebrand addresses misconceptions around type 1 diabetes (24:50)
  • A powerful moment of philanthropy in Pam’s life (29:40)
  • Pam’s One Good Thing: You’re only new once. (34:30)
  • How to connect with Pam + Breakthrough T1D (35:45)

For more information + episode details visit: weareforgood.com/episode/570.

Join us on Oct 10th for ImpactUp: PAUSE - a day for social impact leaders to find power in the pause and talk about our mental health together.
Join us as we gather virtually by day to start convos + by evening take them back into local meetups around the world. Join us (it’s free!) on Oct. 10 (World Mental Health Day!) Take a PAUSE with us.

Register for free today at weareforgood.com/impactup

Become a Member of the Impact Uprising

If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

  continue reading

Kapitel

1. 570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe (00:00:00)

2. Rebranding Breakthrough With Pam Morris-Rowe (00:01:20)

3. Community-Centric Nonprofit Rebranding Process (00:12:53)

4. Unveiling Breakthrough (00:23:49)

5. Empowering Community Involvement for Breakthrough (00:37:35)

580 episoder

Artwork
iconDela
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 07, 2024 11:27 (15h ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 441402553 series 2843954
Innehåll tillhandahållet av We Are For Good. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av We Are For Good eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Meet Pam. She's the Chief Marketing Officer at Breakthrough T1D (formerly JDRF). She’s here to share the inside scoop on their nearly two-year rebranding journey, driven by deep research 📊 and community feedback🗣️ The new name, Breakthrough T1D, perfectly reflects their mission to deliver life-changing breakthroughs for the type 1 diabetes community. Tune in to hear all about the rebranding process and what it means for their mission moving forward.
💡 Learn

  • How to know it's time for a rebrand
  • What goes into a rebranding process
  • The importance of research + community involvement in a rebrand

Today's Guest
Pam Morrisroe, Chief Marketing Officer, Breakthrough T1D
Episode Highlights

  • Pam’s story and journey to where she is today (4:00)
  • How Breakthrough T1D (formerly JDRF) knew it needed a rebrand (7:15)
  • How Breakthrough T1D got buy-in on the rebrand (11:30)
  • Tentpole moments of the rebrand (15:50)
  • How key information was gathered and with stakeholders (19:20)
  • Challenges and lessons learned along the way (21:35)
  • How this rebrand addresses misconceptions around type 1 diabetes (24:50)
  • A powerful moment of philanthropy in Pam’s life (29:40)
  • Pam’s One Good Thing: You’re only new once. (34:30)
  • How to connect with Pam + Breakthrough T1D (35:45)

For more information + episode details visit: weareforgood.com/episode/570.

Join us on Oct 10th for ImpactUp: PAUSE - a day for social impact leaders to find power in the pause and talk about our mental health together.
Join us as we gather virtually by day to start convos + by evening take them back into local meetups around the world. Join us (it’s free!) on Oct. 10 (World Mental Health Day!) Take a PAUSE with us.

Register for free today at weareforgood.com/impactup

Become a Member of the Impact Uprising

If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

  continue reading

Kapitel

1. 570. JDRF’s Momentous Rebrand to Breakthrough T1D + Implementing a Rebrand - Pam Morrisroe (00:00:00)

2. Rebranding Breakthrough With Pam Morris-Rowe (00:01:20)

3. Community-Centric Nonprofit Rebranding Process (00:12:53)

4. Unveiling Breakthrough (00:23:49)

5. Empowering Community Involvement for Breakthrough (00:37:35)

580 episoder

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